tag:blogger.com,1999:blog-67206064746039033932024-03-13T08:58:02.986-07:00Anderson Design Group: BlogAnderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.comBlogger150125tag:blogger.com,1999:blog-6720606474603903393.post-39025997761858361612016-10-31T09:04:00.004-07:002016-10-31T11:12:26.141-07:00Kai Carpenter<div class="gmail_quote" style="background-color: white; color: #222222;">
<span style="font-family: "georgia" , "times new roman" , serif;">Anderson Design Group has always been into early-to-mid 20th Century design and illustration. Founder Joel Anderson enjoys exploring flea markets, antique shops, and vintage book stores wherever classic book and magazine covers, advertising art, posters, and packaging can be found. When Joel creates, he gravitates toward hand-lettering and illustrated art that looks and feels like it was produced in the 1920s, 30s or 40s—in the days when illustration was king. Part of his creative process is collaborating with other talented artists who specialize in particular disciplines.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">It's not easy to find like-minded artists who love the early 20th Century aesthetic, and it's even harder to find illustrators who can paint in the style of the Great Masters from the Golden Age of Illustration! So when Joel met Kai Carpenter, it was like a dream came true. Not only did Joel find Kai to be amazingly talented, he also found Kai to be a wonderful collaborator. These guys can finish each other's sentences when it comes to planning a series of posters about National Parks or Vintage Travel Poster Art.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Joel raves about Kai: "When I first saw Kai's work, it immediately stood out as timeless, passionate, authentic, and masterful. It was like Kai must have walked out of a time machine from the 1920s—even his hair style and clothing are classic Americana! His studio is decorated with Art Deco-era furniture and everything about him exudes classic craftsmanship and American style. Working with Kai is so much fun—he takes an idea and adds his own flair to it, receiving art direction like a pro, polishing the concept to make it shine, and telling a visual story in oil paint that goes beyond being beautiful—his work speaks on an emotional level.</span><br />
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It is so satisfying to work with a guy who I truly admire as a person, respect as a colleague and enjoy as a friend. My wife and I love hanging out with Kai whenever he comes to Nashville or when we can visit Seattle. Even though our work looks like it's from the days before television, we communicate almost daily via texting, e-mails, and digital file sharing. I usually forget that he is not just down the street from my studio, but all the way across the USA!"</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Since so much of Kai's work is featured in our books, poster collections, and on our site, we thought you should get to know him a little better. Here is a recent interview we had with Kai...</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">ADG: Talk about your background. Where did you grow up? When did you realize you were an artist? Where did you go to art school? How did you become a professional illustrator?</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: 12.8px;">KC: I grew up in Seattle, off the north end of Broadway. There really wasn't ever a time I decided I wanted to do art - I can't remember ever starting! I grew up drawing with my brothers, and so that's just always how it was. I attended the Rhode Island School of Design, after which I moved to San Francisco with plans of working for an animation studio. The studio plan fell through, and as a result I decided to go to San Diego comic con, where I got my first freelance work. Before I knew it, I'd forgotten I wanted to work in a studio at all!</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">ADG: </span></b><b><span style="font-family: "georgia" , "times new roman" , serif;">Who were your major influences?</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">KC: My major influences have been the Golden Age illustrators: NC Wyeth, Dean Cornwell, JC Leyendecker. Also, the Pre-Raphaelites and their crew: John William Waterhouse, Eleanor Fortescue-Brickdale, William Morris, Lord Leighton.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: 12.8px;"><b>ADG: </b></span><b style="font-size: medium;"><span style="font-family: "georgia" , "times new roman" , serif;">How did you start working with Anderson Design group? Talk about your collaboration with Joel Anderson so far. What do you look forward to in the future with your collaboration? </span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: xx-small;"></span><span style="font-size: 12.8px;">KC: After working in fantasy art for awhile I decided I needed to look around for someone who might be doing the kind of work I </span><i style="font-size: 12.8px;">really</i><span style="font-size: 12.8px;"> wanted to do. I was developing a taste for doing more art in the subject matter of the 1920s-1950s, and I was getting much more serious about painting with oils in Golden Age techniques. I wanted to find someone who was interested in keeping alive the Golden Age tradition like I was. So I did some research and found Anderson Design group, and, about 2 years ago, almost to the day, we started working together! </span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">It has been such a great journey so far. Joel is a one of a kind Art Director in many ways, but one thing that makes working with him great is that he really cares about the excitement of the artist. He knows that if your heart's in it, it'll be the best image it can be - and also, that the artist will be happy! I'm so excited to continue to explore this rich vein of art we've begun to mine.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">ADG: </span></b><b><span style="font-family: "georgia" , "times new roman" , serif;">Which are a few of your favorite creations? </span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">KC: In my time working with Joel, it's really hard to say which pieces I enjoyed the most, but a few stick out - I really enjoyed making our "Los Angeles Dreams" poster, as Joel was in town for that and shot the whole process of photographing the model, drawing her, and painting the finish. I also had a great time on our "Summer Love" painting - the models were so comfortable with one another, I really liked the composition, and I think there's a special satisfaction to be found in depicting figures at ease. I believe it turned out looking kind of how summer love actually feels.</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;">ADG: </span></b><b><span style="font-family: "georgia" , "times new roman" , serif;">Talk about your process from start to finish on an illustration.</span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">KC: I start with a round of loose sketches. Once I decide which I'm most interested in pursuing, I send a few to Joel, and we settle on the best one to go forward with. From there, I get in touch with a model (or models) about the piece, and set up a time to take reference shots. Once I have those, I pick the strongest elements from several photos and work them together into a finished drawing - usually the best pose is a combination from several photographs - maybe a hand from one, face from another and body pose from yet another shot. Once that's finished and approved by Joel, I work up a very rough value (light and dark) study as a guide for myself, and also to give Joel a clear idea of the image structure. </span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Almost time to paint! I work on loose, pre-primed canvas, because it's easy to store and ship, and much more time- and cost-efficient than painting on stretched canvas. Since it's on a roll, sometimes I need to go over the piece of canvas with an iron first to get any wrinkles out. Using a digital projector, I then blow up and trace the finished drawing onto the canvas, and tone it with a thin layer of acrylic wash, usually a mix of yellow ochre and burnt sienna, about 2:1. Once that's dry, the painting starts, and takes anywhere from 2-6 days, depending on the complexity of the image. It then gets photographed, I varnish it, and ship it off to Nashville!</span></div>
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<b><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 12.8px;">ADG: </span><span style="font-size: xx-small;">What are some tips you would give to aspiring young artists?</span></span></b></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">KC: Get serious about tracing your inspirations. Strive to go as far back into art history as you can - don't stop at modern artists you love! Who inspired them - and <i>them?</i> The further back you go, and the more you practice determining what really excites you artistically, the better your work will be, and the better you'll be at figuring out where your work fits in the art world. And your work will become more and more authentically you, which is what we all strive for!</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: xx-small;"><b><span style="font-size: 12.8px;">ADG: </span>Anything else you want to share with our fans and followers?</b></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">KC: Thanks so much for taking part in this, and supporting our art! I'm so fortunate to have been given this opportunity to create this work, and it, of course, isn't possible without your enthusiasm and support. Thank you!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0F3CGSUpiOU8YNuWonukfTuIdknQu7A8al9XV-oOClAFyLVY82x_9Qo8_xarhMrVC4KUJHbynh8KY6jfxQkio9j4X33mh_faFhYq4ObP2XFrQZkNv9tRELK_faLQcX7ku3xbw6vRUmm0/s1600/unnamed-2.jpg" imageanchor="1"><span style="font-family: "georgia" , "times new roman" , serif;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0F3CGSUpiOU8YNuWonukfTuIdknQu7A8al9XV-oOClAFyLVY82x_9Qo8_xarhMrVC4KUJHbynh8KY6jfxQkio9j4X33mh_faFhYq4ObP2XFrQZkNv9tRELK_faLQcX7ku3xbw6vRUmm0/s640/unnamed-2.jpg" width="640" /></span></a><br />
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: 12.8px;">Just in time for the National Park Service's 100th Anniversary, Kai painted a softer and more romantic series of Park posters to go alongside ours. Branching off of the Parks collection, he's also added more artwork to our From the Heart, Coastal, American Cities, and World Travel series. He's the first collaborator to have his own category on our website.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBwbHdOjU8fKSumdsGUOGz4yLtzCsFIozUN7Rt7gFQVEC0v1aEdDOPaZfPEHZeQqnrWvfTpofiHf4_7-u9LqaMXMIP2gkoSosqUSix606P8ZMZjfYqD5SHQG7y1yh8zKH8I7gC7e6tWdY/s1600/NP_KC_2017_Cal_Interior-Jan_Dec_500px.jpg" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWBwbHdOjU8fKSumdsGUOGz4yLtzCsFIozUN7Rt7gFQVEC0v1aEdDOPaZfPEHZeQqnrWvfTpofiHf4_7-u9LqaMXMIP2gkoSosqUSix606P8ZMZjfYqD5SHQG7y1yh8zKH8I7gC7e6tWdY/s320/NP_KC_2017_Cal_Interior-Jan_Dec_500px.jpg" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUNcFeEdwPEizSrsORP312sCQhILaSDnNybU9AiD_Oy_iA6yn6Nbu3TDBDICubkXvGiqwoXpTdlPxid8_a1q7bACmwctKxqo4Bil6jG80RN12nZGka-KnGmpa3a_yQ3XJOc7RXM4dzP3Zw/s1600/20_PC_NP-Kai_Carpenter_Popup.jpg" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUNcFeEdwPEizSrsORP312sCQhILaSDnNybU9AiD_Oy_iA6yn6Nbu3TDBDICubkXvGiqwoXpTdlPxid8_a1q7bACmwctKxqo4Bil6jG80RN12nZGka-KnGmpa3a_yQ3XJOc7RXM4dzP3Zw/s320/20_PC_NP-Kai_Carpenter_Popup.jpg" width="320" /></a></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">You can find Kai's work in our store and on our website in the <a href="https://anderson-design-group.myshopify.com/a/collections/kai-carpenter">Kai Carpenter Collection</a>. </span></div>
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-47295363454258982672016-05-27T13:26:00.000-07:002016-05-31T08:45:02.752-07:00A Week of National Park Hopping<div class="p1">
As busy creative professionals, we need to slow down, get out of the studio and immerse ourselves in natural beauty from time to time. Cultivating a few moments of beauty each day keeps me centered and creative. But every now and then I hit the wall, and my creativity starts to dwindle. The cure for creative block is a dose of awe and wonder—and the best way to supercharge my creative batteries is to take an adventure into a State Park or a trek to a National Park. As an American, I am so blessed to live in a country where there are amazing natural wonders within a short drive or flight from almost anywhere.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNbH_-ynre02zmeGtQOdkWcvMJS87_MvDcNrhyphenhypheno8cUk4CWNC8JAK9DoRc6BaHj1DT5m6oPgyYboiGn4iJPmu_qvGuGGNax8-28BPvjvIfytamLooHMRI5n33pXeT5Hj87BQTskpCXsy2cw/s1600/NP-prints2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNbH_-ynre02zmeGtQOdkWcvMJS87_MvDcNrhyphenhypheno8cUk4CWNC8JAK9DoRc6BaHj1DT5m6oPgyYboiGn4iJPmu_qvGuGGNax8-28BPvjvIfytamLooHMRI5n33pXeT5Hj87BQTskpCXsy2cw/s1600/NP-prints2.jpg" /></a><span class="s1">Since I have been focused on National Parks travel poster art in recent years, I have tried to carve out time for visits to as many parks as possible. I traveled to Yellowstone, Grand Teton, and Glacier National Parks with my son Nathan, who worked with me to produce and publish our 59 Illustrated National Parks book. Last summer, my wife Patty and I took turns driving a borrowed RV to take our whole family on a tour of the Grand Canyon, Zion, Bryce Canyon and the Petrified Forest. And last week, I took a trip with my sons David and Benji (who are also both artists) to experience the wonders of a few breath-taking parks in Colorado and Utah. I have been working intensely for 4 months to expand our National Parks series with a whole bunch of new poster art, a new coloring book, a collection of puzzles, and a new series of illustrated maps. After all that work, I really needed a break, and I couldn't wait to take some time off to celebrate David's graduation from Watkins School of Art, Design & Film with Benij by planning a bro-dacious dude trip out West for the three of us. </span></div>
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<span class="s1">My oldest son Nathan (age 25) is an expert at planning trips. Several months ago, he worked out the itinerary for this adventure, knowing that he would not be able to join us since he and his wife are expecting a baby. Benji (age 20) and David (age 22) were excited about a week of adventure in the mountains and deserts. Here is a re-cap of our adventure...</span><br />
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<b>Day 1:</b> We took a 6:00 am flight from Nashville to Denver and arrived at 8:45 am to a drizzle and some thick fog. We rented an SUV and after a huge pancake breakfast, we drove to Colorado Springs where we spent the afternoon exploring the Garden of the Gods State Park. Easy hikes around funky rock formations got us warmed up for the National Parks we would be visiting in the days to come. We slept in a bunkhouse in the Garden of the Gods RV Park. It was a small step above tent camping, and we slept in our clothes, since we had failed to pack sleeping bags, pillows or sheets.<span class="s1"></span></div>
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<span class="s1"><b>Day 2: </b>We headed to Great Sand Dunes National Park. When we arrived, a cold front was blasting through the mountain pass creating a sand storm so severe, we could not keep our eyes open as we attempted to climb the mighty dunes. The wind sandblasted our skin as the dunes shifted like angry moaning ghosts obscuring the epic snow-capped mountains that normally stood as a pristine backdrop to Great Sand Dunes National Park. The wind was calm enough at the base of the dunes for some picture-taking, but higher up, it was impossible to see and difficult to breath. Nature beat us into submission. After taking a few reference and Facebook photos, we retired wet and sandy to our room at the Great Sand Dunes Lodge to rest up for another attempt at scaling the dunes the next day. My son David was the artist who created our Great Sand Dunes poster, so I had him pose with our book open to his poster.</span><br />
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<span class="s1"><b>Day 3: </b>The weather on Wednesday morning was drizzly, but much better without the strong winds. So we climbed up the dunes for about 40 minutes to get a better view—it was thrilling, but the summit of each dune revealed a valley and an even bigger dune ahead. Trudging uphill on the soft sand was as challenging as hiking in snow. We only had time to go about 1/4 of the way to the top of the dunes. Even from there, the views were fantastic. We wished we would have rented sand sleds to slide down the sand dunes. But this short trip was a scouting expedition to make plans for a longer adventure in the future—and next time we will come prepared for some epic sand sledding!</span></div>
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<span class="s1">After a morning at the dunes, we packed up and headed for Mesa Verde National Park to see the ancient cliff dwellings once inhabited by ingenious Native Americans. We discovered at the Visitor Center that everything in Mesa Verde is a 30-60 minute drive over winding, cliff-hugging roads—many without guard rails. The views are spectacular, and the twisty roads are great for making passengers car-sick! After a 40-minute drive to Far View Lodge, </span>we checked into our room. Once we were settled, we drove to a parking area and hiked around the canyon. After our hike, we feasted on burgers at the Far View Lodge cafeteria. Then we returned to our room, we poured the sand out of our boots, and showered off the layer of Colorado that each of us wore like a spray-on tan. We were dog-tired and we slept like kings.<br />
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<span class="s1"><b>Day 4: </b>Thursday morning brought us sunshine for the first time on our trip. We took a guided tour of some cliff dwellings and marveled at exhibits in the museums. After scratching the surface of Mesa Verde, we packed up to drive to Moab, Utah, which would be our headquarters for the next 3 days of park-hopping.</span></div>
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<span class="s1">Moab is a hip little town, nestled between Arches National Park, Dead Horse Point State Park and Canyonlands National Park. We've never seen such a concentration of adrenaline junkies, nature lovers, hikers, bikers, and climbers. There is so much to do and see in the area, we soon realized we would need to come back many more times to experience everything the place has to offer. After checking into the Bowen Motel, we headed out to Dead Horse Point State Park to catch a sunset. The view of the canyons and mesas in the painted desert below was spectacular. We watched the sun go down on another perfect day, and we drove in pitch darkness back to Moab. </span><br />
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<span class="s1"><b>Day 5: </b>On Friday, we rose early to explore Arches National Park for the day. Arches is a big park with one main road running up through the middle. There are only 2 places to fill up on water—the Visitor Center at the base, and the Devil’s Garden at the top of the road. The National Parks Service recommends taking a gallon of water per person, but we didn't catch that bit of advice until mid-day after we had gone through all of our water and Gatorade. Up to that point, we had </span>seen the giant Double Arch, several crazy balanced rocks and an array of exotic arches and Road Runner cartoon-like rock formations. We had explored about half of the park, saving the Delicate Arch for last, since it is the most iconic landmark we wanted to see. Rather than risk dehydration, one of the causes of death in most National Parks, we drove all the way up to Devil’s Garden to refill all of our bottles. Near the restrooms we saw a sign that said “Here lies Peter—he only drank one liter.”</div>
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We hiked the Devil’s Garden, saw the amazing Landscape Arch, and then stopped at a few other spots on our way to the Delicate Arch. The hike to the arch was all uphill, but totally worth the effort! After watching the evening sun sink over the red rocks, we headed back to Moab satisfied that we had experienced another epic American vista with a crowd of awestruck people from all over the world.</div>
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<b>Day 6:</b> We had a dilemma—this was our last day, and we knew we did not have time to explore much of the massive Canyonlands National Park. The guys had heard of a bizarre State Park called Goblin Valley which looked like a set from Star Trek or Ernest Scared Stupid. We just had to go and see it, even though it was an hour and 45 minutes from Moab. It was worth the trip—we had never seen so many crazy natural shapes—like statues of aliens gathered for a conference about how to take over Planet Earth. We felt like the rocks were watching us. It was creepy, thrilling, and just plain awesome.<br />
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On our way back from Goblin Valley, we ventured into the edge of Canyonlands National Park to catch a sunset in the Island in the Sky area. We were once again blown away by the daily masterpiece painted across the sky and landscape by the Almighty. We enjoyed a picnic dinner with a few other adventurous souls and reflected on our travels. As soon as the sun set in the West, the moon rose over the trees in the East. It was another perfect ending to another amazing day!<span class="s1"></span></div>
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<b>Day 7: </b>We checked out of our motel and drove back to Denver through the mountains on I-70. The drive was beautiful, and while we were exhausted, we were brimming with inspiration, great memories, having relished a joyful connection with nature and each other. Each of us came back refreshed and ready to create.<span class="s1"></span></div>
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Here is a look at all the new stuff we have been working on for the last several months. (This is why I needed to take a break and get recharged!)</div>
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<b>Deluxe 72-page National Parks Coloring Book—</b>Our intern Derek Anderson (not actually related) worked with staff artist Aaron Johnson to redraw 59 of our National Parks posters plus 5 animal posters to be coloring pages. We laid out the book with 8 full-color pages filled with reference images of our poster art and produced the whole book on gallery-grade paper. The coloring book is being printed now and will start shipping on June 22. <b><a href="https://www.andersondesigngroupstore.com/book_american-cities_72-page-national-parks-coloring-book_anderson-design-group.html" target="_blank">You can pre-order your copy now on our site.</a></b></div>
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<b>Deluxe 500-Piece National Parks Jigsaw Puzzles—</b>Our friend Susan Taylor licensed our art to put on her awesome puzzles. Her company TrueSouth Puzzle Co. is selling these lovely puzzles all over the USA. We saw them for sale in several of the National Parks Visitor Centers on our trip! <b><a href="https://www.andersondesigngroupstore.com/shop-gifts-american-cities.html" target="_blank">You can buy these awesome puzzles on our site.</a></b><br />
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<b>New Posters Featuring Kai Carpenter Oil Paintings—</b>Our buddy Kai Carpenter works for us out of his studio in Seattle, painting beautiful pictures that give our poster collections and books a whole different look and feel. He is a modern-day master, and our prints featuring his art <b><a href="https://www.andersondesigngroupstore.com/poster_american-national-parks_sequoia-national-park-nature-s-cathedral_anderson-design-group.html" target="_blank">are also available on our site.</a></b><br />
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<b>New National Parks Map Prints—</b>We have started a series of maps that are all about National Parks. One print features a map of the USA and shows you where all of the 59 National Parks are located. We have also created 6 maps of our favorite parks which feature trails, roads, major attractions, and more. Our map prints<a href="https://www.andersondesigngroupstore.com/shop-prints-american-national-parks.html" target="_blank"> <b>are available on our site.</b></a><br />
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<span class="s1"></span>We hope you will celebrate the Centennial of the National Parks Service by visiting a few of the parks this year. You will come back refreshed and inspired. If you need a keepsake of your amazing experience, we happen to know where you might find a cool print, book, postcard set or puzzle featuring your favorite National Park!</div>
Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-7576187113758102322016-03-22T12:18:00.000-07:002016-04-07T12:07:13.496-07:00Illustrating for the 2016 Macy's Flower Show<div class="separator" style="clear: both; text-align: center;">
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In October of last year we transitioned out of full-service design (doing branding, packaging, book covers, etc.) to focus on our passion—illustration, poster design, and hand-lettering. Since then we have enjoyed working on lots of fun projects for great clients. One of those clients was Macy’s—the legendary department store based in New York City. </div>
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When the Macy's design department came up with the theme for the 2016 Macy’s Flower Show—America the Beautiful, they looked around the country to find an illustration studio who was good at creating classic, American Travel poster art. They saw our National Parks poster series and our Art & Soul of America collection and knew they had found what they were looking for.<br />
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The Senior Creative Manager at Macy's, Gregory DiBisceglie, was our main contact. He commissioned us to create a poster series that would celebrate the beauty of America's various landscapes via six specific regions of the United States—the Southeast, Northeast, Northwest, Midwest, Rockies, and the Southwest. There would be a main poster image to promote the show that featured a flower-covered Statue of Liberty torch, and somehow, we would need to depict 6 different flower-growing climates—mountains, deserts, prairies, coastlines, swampland and forests.<br />
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Our assignment was to create an all-American flowerific master logo for the show, a main poster, and six regional posters. All of this had to be done by February, and we knew it would be a challenge with the Thanksgiving and Christmas holidays thrown into the production schedule. (The folks at Macy’s are pretty busy with the Thanksgiving Day Parade and the holiday retail season!) Joel Anderson played the role of Creative Director, working with the Macy’s team to come up with just the right vintage Americana flavor for the whole project. He assigned Aaron Johnson to be the lead illustrator. (Little did Aaron know that he would spend the next few months rendering American landscapes filled with hundreds of flowers!)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0qqv_oWzzbt6ZTx4vSQZl1JISfoVZ6unvBzArhqo5CIsnSm5OoFcg8bQQfvlG_tEMjSUNvLeYVItbqoVOaR-KKTmuBP8JplndmZGB2eNht6dqtvOwQCn4vTfKD0rrw-Neg5teYW7v51co/s1600/macys+main+poster+sketches.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0qqv_oWzzbt6ZTx4vSQZl1JISfoVZ6unvBzArhqo5CIsnSm5OoFcg8bQQfvlG_tEMjSUNvLeYVItbqoVOaR-KKTmuBP8JplndmZGB2eNht6dqtvOwQCn4vTfKD0rrw-Neg5teYW7v51co/s640/macys+main+poster+sketches.png" width="640" /></a></div>
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Aaron's initial sketches explored the various ways we could show off the geographic diversity of each region, while also highlighting the centerpiece of the show: a replica torch of the Statue of Liberty decked out with flowers. The Macy’s team chose a concept that featured the torch with rays of light emanating from the center to create wedges where the 6 different regions could be depicted.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSFIO84RSpmbxcjEWbrABc5s8kV2CWTXTI2epjAx9OHnK7mKZCFs3WEYsP3dqA0pA_Utu30-gp1JJqJj6U5kUE1AXBI1Fa16Ct3pPO3nu8q50q8l7JSdpmB-CEm8f_xIZw4pmsI_QplGFL/s1600/macys+aaron+working.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSFIO84RSpmbxcjEWbrABc5s8kV2CWTXTI2epjAx9OHnK7mKZCFs3WEYsP3dqA0pA_Utu30-gp1JJqJj6U5kUE1AXBI1Fa16Ct3pPO3nu8q50q8l7JSdpmB-CEm8f_xIZw4pmsI_QplGFL/s400/macys+aaron+working.JPG" width="400" /></a></div>
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Aaron put the petal to the metal and went to work. Here he is working on the main poster. He rendered all the parts in vector format, so that they could be enhanced and expanded into 6 regional posters.<br />
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Macy’s needed the master logo as soon as possible for promotional purposes, so while Aaron worked on the main poster, Joel worked on the hand-lettering for the master logo, integrating flowers and sans-serif type that Aaron created.<br />
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With the main poster and master logo complete, the mood was set for the rest of the series. Macy's wanted a very vibrant color palette, so we cranked up the flower power by applying brighter hues than we typically use in our vintage-looking travel posters.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSQMpS7fc_9FBal4F7tgMZNggf_DOMarERJ1n9XxaSsx5LqRSnxQkuDL4Nk6xLxlLnvC5KQcYE4OXMGL52YRF0bIm8Ul4C4l_iyBKAstWN70FOOcpWCVzpalTpXVp0oxeJZWfFHlbqCkDH/s1600/2016FlowerShowLogo_FINAL.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSQMpS7fc_9FBal4F7tgMZNggf_DOMarERJ1n9XxaSsx5LqRSnxQkuDL4Nk6xLxlLnvC5KQcYE4OXMGL52YRF0bIm8Ul4C4l_iyBKAstWN70FOOcpWCVzpalTpXVp0oxeJZWfFHlbqCkDH/s400/2016FlowerShowLogo_FINAL.jpg" width="400" /></a></div>
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We adapted the stand-alone master logo to be the masthead for all the posters by deleting the flowers and housing the type in a star-spangled red, white and blue shape.<br />
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With the main image set, the six regionals were sketched out and derived from the imagery on the first poster. Ideally we would have created these first and then used the art in the main poster, but the main poster needed to be finished sooner than the others.<br />
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For the six regional posters, Aaron created imagery and typography that was inspired by the climate and the character of each region. Floral experts from Macy's made recommendations about what flowers were native to each region. Aaron carefully rendered dozens of native flowers for each of the regional designs. The resulting six illustrated posters each had a distinct vibe, while maintaining a cohesive family look. Below is a time-lapse showing how the Rocky Mountain poster design took shape from sketch to final art.<br />
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Check out the whole line!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnRyMBHVx55qoAhALW65N9LK6TIVf5-wVlXKs6UPFi75AZdOboe6MgKNmalWV1oPRYuEpo__QFL1ciRNl4Mh4WY02o36K9ljKLOiqfzGcvkzR16gqCisE-zuHpymlfZmaJZicWZnxUzw7e/s1600/macys+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnRyMBHVx55qoAhALW65N9LK6TIVf5-wVlXKs6UPFi75AZdOboe6MgKNmalWV1oPRYuEpo__QFL1ciRNl4Mh4WY02o36K9ljKLOiqfzGcvkzR16gqCisE-zuHpymlfZmaJZicWZnxUzw7e/s400/macys+4.jpg" width="313" /></a></div>
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The event is currently going on from March 20th-April 3rd at select Macy's locations across the U.S.A. If you live in New York City, Philadelphia, Chicago, Minneapolis, or San Francisco, then you are in luck! Here are some pictures from one of the show locations.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx1fqGM-Rvv8IZ7aATLu_T64_LJ45SrljW_SKUfwzvkU4MqnhrvoVCYTf6g9D4aANExsybreoZG2to9mC2CKvSuAXV14Z5VUUE3YYNO8IuV1r2tYgBSe90aKaxoO6nYyDt2itzktKfpgse/s1600/IMG_9047.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx1fqGM-Rvv8IZ7aATLu_T64_LJ45SrljW_SKUfwzvkU4MqnhrvoVCYTf6g9D4aANExsybreoZG2to9mC2CKvSuAXV14Z5VUUE3YYNO8IuV1r2tYgBSe90aKaxoO6nYyDt2itzktKfpgse/s640/IMG_9047.JPG" width="480" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyZLwdnHkDzjmmHEXs61ZMVLpm3fhzixR3FKQBoJi3S_giILQZifE1Z_mktc9QV_MNUX-omyxAWdKg2f1DU54DATNbxngWmbbHJDYSumdHc9kC3B91K5ni5q2j-SgcDp6Yqf9HvlxnOwyZ/s1600/FullSizeRender.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyZLwdnHkDzjmmHEXs61ZMVLpm3fhzixR3FKQBoJi3S_giILQZifE1Z_mktc9QV_MNUX-omyxAWdKg2f1DU54DATNbxngWmbbHJDYSumdHc9kC3B91K5ni5q2j-SgcDp6Yqf9HvlxnOwyZ/s640/FullSizeRender.jpg" width="468" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGZzuDGg4j6vmtiqyMrf_s_J5-ENrJQskZ54aODSGDQU_0W-vqbxF3GohvyLNJgoy0kQeMyg0F5WB5JIjLcSFS03Q99CTJgM_3Oz5tNqQ9kr-RHwy9h9f7TZYHkVC5rzje9WgJw5x1LXu2/s1600/FullSizeRender%255B1%255D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGZzuDGg4j6vmtiqyMrf_s_J5-ENrJQskZ54aODSGDQU_0W-vqbxF3GohvyLNJgoy0kQeMyg0F5WB5JIjLcSFS03Q99CTJgM_3Oz5tNqQ9kr-RHwy9h9f7TZYHkVC5rzje9WgJw5x1LXu2/s640/FullSizeRender%255B1%255D.jpg" width="566" /></a></div>
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The whole process was a fun experience for everyone involved, and we look forward to future projects where we get to flex our illustration muscles.</div>
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<i>“I believe that illustration can be a powerful tool for connecting emotionally with our customers by creating an experience that feels truly unique. I can personally say that our collaboration with Joel and Aaron on the Macy’s Flower Show poster series over the last few months has proven to be one of the highlights of my career as Creative Manager for Special Projects at Macy’s." </i><br />
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-Gregory Dibisceglie<br />
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You can find more info at the <a href="http://social.macys.com/flowershow/" target="_blank">webpage for the event here.</a><br />
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com1tag:blogger.com,1999:blog-6720606474603903393.post-55169998823604451232015-11-06T13:35:00.003-08:002015-11-06T13:41:22.547-08:00Postcards Anyone?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiahDIMwXaPEPaIkMFjEcYRh5CbeDsUmGIIiNbJweaKFX0Uc3CNu3DeEG9hoyHUAN-0znjvltjshlTzfjIfqsvQXrpmsm2Pecl2FmTZuHSve1Dpg9br2Scx-CPOglK_x2RvDpmxMSq158G/s1600/12_PC_NP-Kai_Carpenter3_Popup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiahDIMwXaPEPaIkMFjEcYRh5CbeDsUmGIIiNbJweaKFX0Uc3CNu3DeEG9hoyHUAN-0znjvltjshlTzfjIfqsvQXrpmsm2Pecl2FmTZuHSve1Dpg9br2Scx-CPOglK_x2RvDpmxMSq158G/s640/12_PC_NP-Kai_Carpenter3_Popup.jpg" width="640" /></a></div>
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We have created hundreds of different designs since we started producing poster art in 2003. All 700+ designs are available on our site as 18" x 24" gallery prints. We have found that people enjoy collecting our art in miniature form—4" x 6" postcard versions which are great for use in scrap books, framing as wall decor, craft projects, sending to pen pals, or just hoarding as inspiration for future trips or design projects. Postcards are affordable, versatile and fun. They pack all of the color and imagery of a poster into a pocket-sized space.<br />
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Let’s face it—a hand-written card from someone is a LOT more meaningful than a text message, an e-mail, or a dancing e-card. When you take the time to pick out a lovely piece of art, sit down to write a thoughtful note, and send it to that Special Someone, you have gone the extra mile and created a keepsake that might not ever be discarded by the recipient.<br />
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As you can tell, we LOVE postcards. And over the years, we’ve made lots of collector postcard sets—bundled batches of our most popular poster designs in a miniature format. These collector sets are cool, but it has always been a challenge to make our poster art available for purchase as single postcards. (Imagine the inventory nightmare of printing postcards of every design we have created and keeping them around just in case someone wanted to buy a particular design in a postcard size!)<br />
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<b><span style="font-size: large;">Personalized Postcards</span></b><br />
After turning down scores of disappointed brides and event planners who wanted to use our poster art to create a custom invitation or a save-the-date card, we finally figured out a practical and affordable way to make our designs available in a short run postcard format.<br />
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Zazzle.com now makes it possible for us to offer hundreds of our most popular designs as single postcards. Now anyone can access our art for the front of a postcard, add some custom text to the back, and order any quantity of personalized postcards, big or small.<br />
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<span style="color: #cc0000;"><a href="http://www.zazzle.com/andersondesigngroup?rf=238767624565685749" target="_blank"><b><span style="color: #cc0000;">Just click on this link</span></b></a> </span>to see our ever-growing selection of postcard design options on Zazzle. We are starting with our American and World Travel favorites. We will continue to add new designs whenever we have themes that would make great postcards, invitations, or announcements.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2pqusho16dcxLV-cn2W8MiAKhoJvseC2hFUvleDSKb6dMHzaybN7R-sGY82EujHj4uwHefhJghbIwmRMAppXJz1aHD6hlTRZ1q4M-MQ8qVttjzC6c_th_CzgDBt6Ga3JAK7Bapa0HjOXu/s1600/Screen+Shot+2015-11-06+at+2.12.13+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2pqusho16dcxLV-cn2W8MiAKhoJvseC2hFUvleDSKb6dMHzaybN7R-sGY82EujHj4uwHefhJghbIwmRMAppXJz1aHD6hlTRZ1q4M-MQ8qVttjzC6c_th_CzgDBt6Ga3JAK7Bapa0HjOXu/s640/Screen+Shot+2015-11-06+at+2.12.13+PM.png" width="601" /></a></div>
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<b><span style="font-size: large;">Collector Sets</span></b><br />
We are poster design geeks, and we just can’t seem to stop creating new art. Over the years, we have produced lots of different collector series. Here are a few of our favorites:<br />
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<b><span style="font-size: large;">The Spirit of Nashville Collection: </span></b><br />
Our longest-selling postcard set celebrates our hometown with 29 designs of iconic Music City landmarks, vistas and themes. We have produced thousands of these sets over the last decade, and they have all been printed and hand-assembled in Nashville. Brides often use these cards to dress up their weddings with a Music City theme.<br />
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Nashville has an incredible food scene. So we created a foodie postcard set to celebrate many of the amazing eateries we love to visit. You can see these sets <b><a href="https://www.andersondesigngroupstore.com/shop-gifts-spirit-of-nashville.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTy71UeJHXGUFATdDXiSUZsTzh9ZRLhcaXe762VU2COJKAE_VgGesGJEbc6zs5TGh983ipMK6F_vyGy0mytRqZTotUKI0YLYTALYFk4U3OBA1lduCN5HK2HRIp3nmydp5ybbvoEUz-XBFe/s1600/14_29PC_set_popup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTy71UeJHXGUFATdDXiSUZsTzh9ZRLhcaXe762VU2COJKAE_VgGesGJEbc6zs5TGh983ipMK6F_vyGy0mytRqZTotUKI0YLYTALYFk4U3OBA1lduCN5HK2HRIp3nmydp5ybbvoEUz-XBFe/s320/14_29PC_set_popup.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7QFFObw09-vJTmj-cxMX6BEY8jmeuuXmTSdUGRtvFwkrThqxFkk2NYuiJSdamNbox6qyL-S16l8CTkTPKJhRNeCv-n_v92-FJQ5cnj3ODZu-2gk4E42081Ks9Z7SxPlnOSadNwnhX2a0O/s1600/14_Foodie_PC_Set_popup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7QFFObw09-vJTmj-cxMX6BEY8jmeuuXmTSdUGRtvFwkrThqxFkk2NYuiJSdamNbox6qyL-S16l8CTkTPKJhRNeCv-n_v92-FJQ5cnj3ODZu-2gk4E42081Ks9Z7SxPlnOSadNwnhX2a0O/s320/14_Foodie_PC_Set_popup.jpg" width="320" /></a></div>
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<b><span style="font-size: large;">The Coastal Collection: </span></b><br />
After creating dozens of coastal themed prints, we compiled a set of our favorite breezy designs. You can see this set <b><a href="https://www.andersondesigngroupstore.com/merchandise_coastal-collection_cc-24-piece-postcard-set_anderson-design-group.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI9yz0-bII65KRR1veFfj-y6hajyNUyNIl18h6qRWO6d0V2giKmu4gHV31ftOYbgMauXaIuuv8ceKYC4mSzk5oi-hT9FyBDsssihVp_z-2FLvM8VayZ9GmerdzXhc3D6tQAb0hyphenhyphen4p6Wz_t/s1600/CC_24_PC_set1_popup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjI9yz0-bII65KRR1veFfj-y6hajyNUyNIl18h6qRWO6d0V2giKmu4gHV31ftOYbgMauXaIuuv8ceKYC4mSzk5oi-hT9FyBDsssihVp_z-2FLvM8VayZ9GmerdzXhc3D6tQAb0hyphenhyphen4p6Wz_t/s320/CC_24_PC_set1_popup.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS_wMIEfVhQcWzTITtIfdnvWe9aUYrNvtT9NgNiJZ7z3idFnlTd0XGKQAuXT1uhU0Xnjgn6-HaREGfES8srj7TPD_pL19CAS6DMqO5zrkTymSM9LrWhwnxJMwCBDg1svTjyGYvHZt7KdoB/s1600/CC_PC_set2_popup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS_wMIEfVhQcWzTITtIfdnvWe9aUYrNvtT9NgNiJZ7z3idFnlTd0XGKQAuXT1uhU0Xnjgn6-HaREGfES8srj7TPD_pL19CAS6DMqO5zrkTymSM9LrWhwnxJMwCBDg1svTjyGYvHZt7KdoB/s640/CC_PC_set2_popup.jpg" width="640" /></a></div>
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<b><span style="font-size: large;">The World Travel Collection: </span></b><br />
Since there are so many cool places to see in the whole world, we had a very hard time deciding which designs to include in this 24-piece set. Check it out <b><a href="https://www.andersondesigngroupstore.com/merchandise_coastal-collection_cc-24-piece-postcard-set_anderson-design-group.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkXxldOcIJIjyJy5i0Lms7gLQ5ve13agJXzeNnYjKD3VY4ZZFiVsJQzpm8TQLFM9lYX7I8-MynzNnl4J7On4CFJQtapBkTEpJqLDxG4OpVy_fLIYZnmXhec2ivUkzVO2TGrTZffn7N1ISV/s1600/WT-24-Piece-PC_set3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkXxldOcIJIjyJy5i0Lms7gLQ5ve13agJXzeNnYjKD3VY4ZZFiVsJQzpm8TQLFM9lYX7I8-MynzNnl4J7On4CFJQtapBkTEpJqLDxG4OpVy_fLIYZnmXhec2ivUkzVO2TGrTZffn7N1ISV/s640/WT-24-Piece-PC_set3.jpg" width="640" /></a></div>
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<b><span style="font-size: large;">The Art & Soul of America Collection: </span></b><br />
We have produced hundreds of posters for our American travel series. Way too many to feature in a postcard set. So we produced a best-of series in a 3-box set and broke them up into cities West of the Mississippi, favorite National Parks, and cities East of the Mississippi. This set was extra fun because we created boxes that can be lined up to create a map of the USA. You can see this 3-box set <b><a href="https://www.andersondesigngroupstore.com/merchandise_coastal-collection_cc-24-piece-postcard-set_anderson-design-group.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyJ5Df14aMLsqSz1VrEdtRm1a_Pfvp6O1iNBfrILwBXNlxxxHBFHKnoHXwhEb1ikhpKwzju1xL6FKAP_FdVbdTS2u2aJjHX-9XOYjO4Tus6xraKD7NWe3ctbl436Mh0yGAYQMwzT41S9KH/s1600/3-Pack-Backs-Popup1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyJ5Df14aMLsqSz1VrEdtRm1a_Pfvp6O1iNBfrILwBXNlxxxHBFHKnoHXwhEb1ikhpKwzju1xL6FKAP_FdVbdTS2u2aJjHX-9XOYjO4Tus6xraKD7NWe3ctbl436Mh0yGAYQMwzT41S9KH/s640/3-Pack-Backs-Popup1.jpg" width="640" /></a></div>
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<b><span style="font-size: large;">The Southern Delight Collection: </span></b><br />
Being from the South, we have a whole gaggle of useful expressions that we use to spice up ordinary conversation. These cherished saying and sentence-enhancers are too good not to be made into poster art and sent around the planet through the mail. If you are from the South, or if you like how we talk, you should pick up a Southern set <b><a href="https://www.andersondesigngroupstore.com/merchandise_southern-delight_26-piece-southern-delight-postcard-set_anderson-design-group.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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<b><span style="font-size: large;">The National Parks Collection: </span></b><br />
We spent 5 years creating posters for every one of the 59 National Parks. Then we produced a coffee table book that required more art to celebrate the 100th Anniversary of the National Park System. After creating over 70 different designs, we chose our favorite 59 prints and assembled a complete set of NPS postcards. We also added a 12-card set that features art we commissioned from our favorite oil painter, Kai Carpenter. These card sets are also available <b><a href="https://www.andersondesigngroupstore.com/shop-gifts-american-cities.html" target="_blank"><span style="color: #cc0000;">on our site.</span></a></b><br />
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So there you have it. Great poster art makes awesome postcards. Awesome postcards enhance important relationships. Important relationships make life worth living. Whether you like collector sets, or personalized versions of your favorite single designs, <a href="https://www.andersondesigngroupstore.com/index.html" target="_blank"><b><span style="color: #cc0000;">www.ADGstore.com </span></b></a>has a plethora of postcards waiting for you!Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-75352178073358462772015-08-31T10:33:00.000-07:002015-08-31T10:33:38.944-07:00After 5 years, we have completed our National Parks poster series!<div class="separator" style="clear: both; text-align: center;">
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In 2010, we started a new poster series called the Art & Soul of America Collection. We created these travel posters to celebrate our favorite destinations—places like New York, Chicago and San Francisco. But the series also featured a few National Parks which we considered to be iconic American places that everyone should visit. We soon began to receive requests for more park designs. People were asking for prints of specific parks they had visited—places where they had shared an experience of awesome natural beauty and splendor with someone special. At the time, we had no idea how many National Parks there were in the U.S.A. (After looking into it, we realized that there are 59 parks.)<br />
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Anderson Design Group founder Joel Anderson and his family began visiting as many National Parks as possible, taking photos, learning about the parks, and sharing adventures that would become cherished memories. These experiences fueled a passion for creating more National Park poster art. Joel’s son Nathan, an English major who happened to be an avid hiker, traveler and history buff was soaking in the experiences along the way. Little did he know that all of that personal exposure to the American wilderness would lead to a giant father-son project down the road!<br />
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Anderson Design Group continued to add new National Park posters to our Art & Soul of America series. In 2014, we produced a 2015 National Park wall calendar, which became our best-selling calendar ever. When he realized that the 100th Anniversary of the National Parks Service was coming up in 2016, Joel had a crazy idea—why not finish our poster series so we have at least 1 print for each of the 59 parks in time for the Centennial? Heck, why not commission 12 National Park oil paintings from our friend Kai Carpenter, too? And why not take all of our National Park art, combine it with Nathan’s awesome research and writing skills to produce a drop-dead gorgeous full-color coffee table book—and have it ready before the end of 2015?<br />
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Most people would call that impossible (or insane.) At the time this ambitious idea was hatched, we only had 30-ish of the 59 posters done. We didn’t even know if Kai Carpenter could drop everything to work on 12 new paintings. We had not even heard of several of the more obscure parks. But we love a good challenge, so we dove in head-first in a race against the clock to finalize our poster series and lay the groundwork for a 160-page 9"x12" hard-cover coffee table book that would include a history of the NPS, a timeline, a map of the USA showing where all the parks are located, interesting facts, travel tips, and information about each park, along with beautiful full-page illustrations by the talented artists of Anderson Design Group.<br />
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Kai performed like a champ, producing 12 amazing paintings of our favorite National Parks. Joel supplied him with some reference shots from his visits to the parks. Kai did his own research and sketching. The resulting posters are rich in color and each one tells a story of Americans sharing a life-changing encounter with nature.<br />
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<span class="s1">You may be curious about how we created al of this art. We are a </span><span class="s3">team of artists who collaborate to accomplish artistic feats that none of us could do alone. Joel’s background is illustration and design, so when possible, he enjoys rendering a poster as much as anyone. But he realized the best way to produce 70+ National Park posters along with a book within a short window was for him to act like the conductor of a chamber orchestra and write parts for each of his virtuoso players to perform. </span></div>
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<span class="s3">He created a master list of poster themes that would be included in the series and in the book. Then he assigned illustrations to different artists who he had either trained as interns or who draw, paint, design and think like the old Masters of Poster Art from the 1930s and 40s. Several artists were working on different posters at the same time. During the process, Joel would look at progress sketches and renderings, offer input and guidance, and then try to stay out of the way as much as possible to let everyone do what they were born to do. As soon as one of the illustrations was finished, he would spend a few hours on it adding finishing touches, keeping the continuity of a whole series of separate posters. Andy Gregg and Julian Baker created the first few poster designs in this series back in 2010. Since then, Michael Korfhage, Kai Carpenter, Aaron Johnson, Joel and another of his sons, David Anderson have done the rest. Here is a behind-the-scenes look at how two of our artists created their art, as told by Joel Anderson in the new coffee table book...</span></div>
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<span class="s3">If you are wondering how it all turned out, we are happy to say that our talented team worked tirelessly and completed all 59 posters a few weeks ago. Kai turned in his 12th painting on August 24. Joel has sent all the art to the printer and the posters are being produces at this very moment. Edward Patton created the design template for the coffee table book. Dawn Verner turned in a pile of research about each park and Nathan has been writing non-stop, adding the final touches to his narrative. Jamie Blaine has been editing the text as fast as we can send it to him. Joel is finalizing the book cover and interior. After a few more edits, it will go to the printer, and the books will be ready to ship by November 15, if not sooner! Here is a sneak peek at the book:</span></div>
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<span class="s3">And if all that were not enough, we somehow managed to produce another wall calendar to follow up our last one which won lots of National Advertising Federation awards laster year (local Gold ADDY Awards, plus Best In Show Print, A regional Gold ADDY, and a National Silver ADDY Award.) Our 2016 Wall Calendar celebrates the 100th Anniversary of the National Park Service with 13 framable 11" x 14" prints. This calendar is in production and will start shipping in early October.</span></div>
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You can see all the posters and order ready-to-frame gallery prints at <a href="https://www.andersondesigngroupstore.com/shop-prints-american-national-parks.html" target="_blank"><b>our site</b></a>. Pre-order the book <a href="https://www.andersondesigngroupstore.com/book_american-cities_160-page-national-parks-coffee-table-book_anderson-design-group.html" target="_blank"><b>by clicking this link.</b></a> Pre-order the 2016 Wall Calendar <b><a href="https://www.andersondesigngroupstore.com/merchandise_american-cities_2016-national-parks-wall-calendar_anderson-design-group.html" target="_blank">by clicking this link.</a></b><br />
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This massive project has been a labor of love. It is our way of celebrating the upcoming 100th Anniversary of the NPS and expressing gratitude for our American heritage of wilderness and wonder. We hope you will be inspired to protect, preserve and explore our National Parks (And of course, we hope you will buy a print, a book and a calendar as a keepsake!) We will be donating a portion of the proceeds from all of our sales to the National Parks Foundation. So not only will you end up with a beautiful souvenir of your favorite park, you will also make a contribution that will help to maintain our parks for the benefit of everyone.<br />
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-85774035419254817592015-07-23T09:41:00.000-07:002015-07-23T09:43:02.582-07:00Limited Edition Hand-Pulled Screen Prints<div class="separator" style="clear: both; text-align: center;">
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We’ve created a special series of 20" x 30" silkscreen prints featuring four of our most popular designs. Each print is signed and numbered by Joel Anderson, creator of the Spirit of Nashville Collection. <a href="http://www.inkwellspress.com/" target="_blank">Hand-crafted locally by Ryan Pflasterer at Inkwell's Press</a>, each print has unique characteristics from the hand-pulling process, which involves pressing hand-mixed inks through a mesh screen onto meticulously selected paper stocks or fabrics. And the result is a beautiful display of color that has an authentic feel.<br />
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This series is very limited, and hence, very desirable for print collectors — each print is sure to increase in value over the years since less than 80 of each design were produced in this edition!<br />
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Here is a behind-the-scenes peak at the production process…<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAZOurlGjWci5vii5RGjN1eDvznKrTcYYRzbbIsL3-Vu00T2zBwVmnQALAYtzV6wHRhpGNFidUWWo7lBDIyxvf_IoVSeZRFOuVbn2HHwf_U-_HMvUoheNd9iYVjfH6mEachLzK1BMUJGkb/s1600/Screenprinting-Process.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAZOurlGjWci5vii5RGjN1eDvznKrTcYYRzbbIsL3-Vu00T2zBwVmnQALAYtzV6wHRhpGNFidUWWo7lBDIyxvf_IoVSeZRFOuVbn2HHwf_U-_HMvUoheNd9iYVjfH6mEachLzK1BMUJGkb/s1600/Screenprinting-Process.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj57GZ2drGdiv8eJ6LyEeW7r2C0AmNVLaQ3UDw5PppRm0ZPCRvb_djFKrdCGhGAOepDLGNr8eR6KxHFolW08vSYQm9Peqq-mtHZTkg85unpv9mfQ8fAEMaUWNGiZwzv8fGvBJ8C0Kd4nuSe/s1600/Red-Guitar.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj57GZ2drGdiv8eJ6LyEeW7r2C0AmNVLaQ3UDw5PppRm0ZPCRvb_djFKrdCGhGAOepDLGNr8eR6KxHFolW08vSYQm9Peqq-mtHZTkg85unpv9mfQ8fAEMaUWNGiZwzv8fGvBJ8C0Kd4nuSe/s1600/Red-Guitar.jpg" /></a></div>
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<span style="font-size: large;"><span style="text-align: start;">You can order the silkscreen prints through our site:</span></span><br />
<span style="font-size: large;"><span style="text-align: start;"><br /></span><span style="text-align: start;"> </span><a href="https://www.andersondesigngroupstore.com/shop-gifts-spirit-of-nashville.html" style="text-align: start;">www.ADGstore.com</a><span style="text-align: start;"> </span></span></div>
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<a href="http://www.inkwellspress.com/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK91EOqv4cJxdjnuz_DtGDqpc_fGT-1aNeX0Ipph9Z2SyJeDfaQEm8zLqXJJKBTJ3ltwcPKiBVWjoKaEXnFeT4fn_3aJpAYAi_lcLpdIvs25Y8GkuH1l5HvqGknsgcdkfb3c8OSBmyH1gL/s1600/Inkwells-Press-Logo.png" /></a></div>
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-1436339665553547032015-06-24T13:50:00.000-07:002015-06-24T13:50:17.664-07:00Celebrating 10 Years of Keepin’ it Local<div class="p1">
<span class="s1">It all started when we created a promotional calendar that featured 14 illustrated posters of our favorite hometown hot spots. We never dreamed that in 10 years we would have produced a collection of over 150 prints, a full line of gift items, and a coffee table book! Well, here we are a decade later, and it seems like the Spirit of Nashville Collection has plenty of room to keep on growing!</span></div>
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<span class="s1"><b><span style="font-size: large;">Join us in celebrating the 10th Anniversary of the </span></b></span><b><span style="font-size: large;">Spirit of Nashville Collection</span></b><b><span style="font-size: large;">!</span></b></div>
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<span class="s1">We invite you to drop by the Anderson Design Group Studio Store on Saturday, July 11 from 12:00 to 4:00. </span><span class="s1">Joel Anderson, author & creator of the Spirit of Nashville Collection will be </span>signing copies of our 10th Anniversary Coffee Table Book. <span style="color: #cc0000;">With the purchase of each book on July 11, you can choose a FREE 18” x 24” gallery print </span><span style="color: #cc0000;">from a special selection of classic Nashville prints. </span></div>
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<span class="s1">We are located at 116 29th Ave. N, Nashville, TN 37203. <b><i><span style="color: #999999;">Click here for directions.</span></i></b></span></div>
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<b><i>This special edition book was masterfully printed in Nashville by Lithographics and expertly bound by BindTech. The gorgeous matte finish and varnish effects provided locally by Scott Laminating, and the premium paper stock was provided by Athens Paper. Thanks to sponsorship support from Pinnacle Financial Partners, this book is 100% locally-made. Everything was done right here in Music City! (Read on to see behind-the-scenes photos of the book in production.)</i></b></div>
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<span class="s1"><b><span style="font-size: large;">How did the Spirit of Nashville Collection begin?</span></b> In 2003, we set out to create a promotional calendar that would showcase Nashville to our friends and clients from other cities. As a Nashville-based graphic design firm, we wanted to use the calendar to show off our art skills and promote our hometown. We went all-out by producing a huge wall calendar that included 14 different 18” x 24” posters celebrating Music City’s unique history and charm. We rendered the art in a style inspired by the Masters of the Golden age of Paster Art—a glorious period that ranged from the late-1800s through the mid-1900s—back when advertising art was skillfully illustrated and hand-lettered. We wanted to apply that same craftsmanship, attention to detail, and passion to a series of classic posters that would look and feel like they might have been produced many years before the era of photography and computers. The art took over 6 months to complete. We did it all for free. Fortunately, the printer and the paper company donated their services in exchange for promotional samples that they would give away. (Without their collaboration, it would have cost over $100 each to produce the calendars!)</span></div>
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<span class="s1">Once we started distributing the calendars, folks began tearing them apart, plundering the posters to frame them as wall decor. We realized that we had stumbled into something big. So in 2005, we officially created the Spirit of Nashville Collection as a series of ready-to-frame gallery prints that were available to the public. The art was a smash hit, winning numerous awards and critical acclaim. It was selected for several exhibitions and publications, inducted into the State Archives, even recognized by the mayor and the governor. We were on a roll, so we continued to add new illustrated prints of our favorite Nashville landmarks, restaurants and themes to the series each year. </span></div>
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<span class="s1">Non-profit organizations started asking if we would feature their establishments in our art. We wanted to give back to our community by creating special commissions for the Nashville Zoo, the Ballet, the Symphony, The Frist Center, Cheekwood, the Hermitage and many other historically important cultural icons. This growing collection of local art became a virtual tour of our hometown, showcasing the best things to do and see in Nashville. Locals loved to decorate with the prints and visitors wanted to leave with a souvenir of their time in Nashville. Our art became a collection of everyone’s favorite Music City moments, connecting on an emotional level with people from all over the world. Over the years, the Spirit of Nashville Collection has become a part of our city’s visual identity.</span></div>
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<span class="s1">Here is a shot of some of the talented artists who created the first few series of poster art...</span></div>
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The Spirit of Nashville print series reflects the handiwork of some of Music City’s most talented designers and illustrators. When founder Joel Anderson wasn’t creating poster art himself, he directed a team of gifted artists who created dozens of classic designs. Over the years, 14 different local artists contributed to this body of work: David Anderson, Wayne Brezinka, Abe Goolsby, Andy Gregg, Aaron Johnson, Emily Keafer, Michael Korfhage, Matt Lehman, Taaron Parsons, Edward Patton, Aruna Rangarajan, Kristi Carter Smith, Ligia Teodosiu, and Darren Welch.</div>
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10 years after it began, the Spirit of Nashville Collection has grown to include over 150 designs as well as a full line of art, gifts and souvenir products. in 2013, we remodeled our design studio so we could open the ground floor to the public as a poster gallery and gift store full of locally-made products. And to think that it all started with this promotional calendar!</div>
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<span class="s1">It has been a wonderful experience. We enjoy giving people a virtual tour of Music City through our illustrated prints. We are proud to create art that shows off what is special about Nashville. And we love celebrating the history and charm of our amazing hometown, which has grown in popularity to become known as the "It City!" </span></div>
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<b><span style="font-size: large;">Where do we go from here? </span></b>We will start by celebrating the 10th Anniversary of the Spirit of Nashville Collection with a special edition hard cover coffee table book. It features over 100 of our most popular designs, a 200-year time line of Nashville history, plus archival photos and historical information about Nashville. We even included a special section about the Great Flood of 2010. </div>
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Because of the high cost of production, books like this are usually produced over-seas. But we really wanted to keep all of the production local. So our friends at <b>Pinnacle Financial Partners</b> provided sponsorship support that allowed us to produce the book right here in Nashville! <span class="s1"><b>Lithographics</b>, an award-winning local printer produced the high-quality color throughout the book. </span><span class="s1">Once the covers were printed, </span><b>Scott Laminating</b> provided the gorgeous matte finish and shiny gloss varnish effects. The covers and the interior pages were sent around the corner to <b>BindTech</b> who bound the books with beautiful hard covers. <b>Athens Paper</b>, a long-time local paper supplier for so many of the Spirit of Nashville posters provided premium paper for the book. Here are some behind-the-scenes photos of the book in production...</div>
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We hope you will drop by our Studio Store to see all of the art we have been working on for the past 10 years. And feel free to give us your suggestions for future Music City poster themes! If you have purchased prints or gifts from us before, we would like to thank you personally. If you have never seen our art in person or bought a postcard, print or book, we hope you will visit our Studio Store or web site soon. When you shop, you contribute to our local economy, providing jobs, supporting local artists and craftspeople. We give away 10% of our profits to local charities, so when you shop with us, you are also giving back to the community and helping great non-profits like Project Connect Nashville, The Nashville Rescue Mission, and many other organizations that serve the needy.</div>
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We hope to see you at our 10th Anniversary Celebration on Saturday, July 11 from 12:00 to 4:00 at the Anderson Design Group Studio Store!</div>
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<span class="s2">See all of our prints online at: <a href="http://www.spiritofnashville.com/"><span class="s3">www.SpiritOfNashville.com</span></a> or <a href="http://www.adgstore.com/"><span class="s3">www.ADGstore.com</span></a></span></div>
Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-37074326465279923172015-05-26T07:31:00.002-07:002015-05-26T07:31:51.180-07:00The Cool: Stamp Design from Hungarian designer Boglárka Nádi<br />
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-5625753384308865382015-05-19T16:15:00.001-07:002015-05-19T16:15:21.068-07:00NEW Lake & Lodge Poster Designs!We’ve created a lazy new line of prints just in time for summer—check out our Lake and Lodge Collection. It’s full of art that celebrates the simple joys of goofing off in the Great Outdoors.<br />
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Our customers love to decorate with art that makes them smile. After spending time with pals at Cherokee Lake near Knoxville, TN, Creative Director Joel Anderson was inspired to start illustrating a new batch of decorative poster art. He and a few of his artist buddies banged out a set of brand new designs that just might make you want to call in sick and spend a day in the woods or on the water!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-UfaBKJQ45JeYJqPevqxnU9BytVCV2wrCdsUSnM3zgbs1_Jb07j5KL8bua7YIT1YghEFK1IhlVTSMs66H_84jXH5oUtPP97JhThhqUnFMYjIcJRy_zGJW9mtV8Vy4CWGaojqYk6USt6Hf/s1600/Lake_BearSignPost_RGB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-UfaBKJQ45JeYJqPevqxnU9BytVCV2wrCdsUSnM3zgbs1_Jb07j5KL8bua7YIT1YghEFK1IhlVTSMs66H_84jXH5oUtPP97JhThhqUnFMYjIcJRy_zGJW9mtV8Vy4CWGaojqYk6USt6Hf/s640/Lake_BearSignPost_RGB.jpg" width="480" /></a></div>
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“Lake and Lodge art is all about having fun in nature, bonding with people you love, and getting away from the rat race for a little while. The colors should be inspired by trees, water, sky and wild life. The words and the imagery should transport you to your happy place. Poking at camp fires, fishing, hunting, playing, swimming—there is just not enough art out there that celebrates these wonderful little moments of rest and relaxation. So we took it upon ourselves to create more,” says Joel.<br />
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To see the entire collection of prints, visit our site at: www.ADGstore.com.</div>
<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-29183581437954395132015-05-06T08:45:00.000-07:002015-05-06T08:45:24.469-07:00Andrew Jackson’s Hermitage<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Helvetica; font-size: 12px;">Last year </span><i style="font-family: Helvetica; font-size: 12px;">The Hermitage</i><span style="font-family: Helvetica; font-size: 12px;"> asked us to design a new logo as the first step toward rebranding the historic landmark and public museum</span><span style="font-family: Helvetica; font-size: 12px;">.</span><span style="font-family: Helvetica; font-size: 12px;"> </span><span style="font-family: Helvetica; font-size: 12px;">The goal was to make Andrew Jackson a more prominent element of their visual identity.</span><span style="font-family: Helvetica; font-size: 12px;"> Illustrator Aaron Johnson accomplished this by incorporating Andrew Jackson’s portrait and his signature into the new logo.</span></div>
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This year the Hermitage opened an all new exhibit, <i>Andrew Jackson: Born for a Storm</i>, and hired us to design the advertising campaign announcing the grand opening of the state-of-the-art, 1.1 million dollar exhibit. The exhibit focuses on the three pivotal stages of Jackson’s astonishing life: his modest origins as an orphan, his resiliency as a General and his visionary leadership as a President. Drawing on themes from the exhibit we built a campaign around the iconic portrait of General Andrew Jackson on His War Horse. In total we created over 10 different designs including billboards, banners, print ads, and digital media graphics.</div>
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They were so happy with the work we did on the campaign that they decided to have us design a comprehensive set of stationary for the new brand identity. Inspired by the fact that Andrew Jackson signed some of the most significant documents in America’s history, we decided to incorporate an aged parchment texture to help unify each of the pieces.</div>
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-25203130744293579522015-04-15T15:38:00.000-07:002015-04-15T15:38:12.090-07:00Designer Highlight: Aaron Johnson<div class="separator" style="clear: both; text-align: center;">
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This month's designer highlight features Aaron Johnson, our team's powerhouse illustrator. Aaron grew up in Nashville and took to drawing at a young age. After attending Watkins College of Art and Design here in town he set his sights on Anderson Design Group where he started out as an intern. In his free time he enjoys eating strawberry flavored foods and going to comic book and anime conventions.<br />
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Aaron handles much of the illustration that we do for client business, and also contributes to our ever growing poster collections in-between projects. He enjoys working in many different illustration styles and always looks to add new art movements or variations to his library of skills. </div>
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Hand lettering and artisan packaging are another passion of Aaron's, and he had a lot of fun creating the Old Glory labels and branding. </div>
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<span style="text-align: left;">When he he isn't drawing for Anderson Design Group Aaron enjoys drawing Japanese anime styled art, digital painting, and making over-the-top pictures. He also helps his contribute to his girlfriend's business Cute-Loot, which sells cute geek-related prints and merchandise at comic conventions.</span></div>
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When he's not drawing he does sculpting, sewing, woodworking, metalworking, and makes prop electronics, such as this custom lightsaber that lights up and makes vmm vmm sounds. </div>
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Need an illustrator for your next project? Call us and we'll put Aaron on the job. He knows so much about Photoshop and Star Wars that we've nicknamed him <i>Adobe-Wan Kenobi</i>. </div>
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-15504529751931176582015-03-10T09:17:00.000-07:002015-03-10T09:19:04.603-07:00Designer Highlight: Ryan Pflasterer<span style="-webkit-composition-fill-color: rgba(130, 98, 83, 0.0980392); color: rgba(0, 0, 0, 0.701961); font-family: UICTFontTextStyleBody; font-size: 17px; text-decoration: -webkit-letterpress;">The Anderson Design Group is comprised of seasoned illustrators, designers, and production experts who all have a passion for beautifully printed pieces of art/design. Ryan Pflasterer, the most recent addition to our design team, is particularly fascinated with archaic forms of printmaking. His work as a designer/printmaker, however, has been informed by his background as a mixed-media artist.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBQnXnT-3LZYHp9wjJjO_b9ErH8Z-JRfHV1IibZTnECG5s_-4jMm60e-5g9tHD7CgQzoOUcVdtAtCOWRfBnirAZGMWfSrLr7btPZlyXboBjVODAOSPzfoJeOzOrNd_5wwCYaadFRBJfBNn/s1600/Ryan-N-Elyzabeth.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBQnXnT-3LZYHp9wjJjO_b9ErH8Z-JRfHV1IibZTnECG5s_-4jMm60e-5g9tHD7CgQzoOUcVdtAtCOWRfBnirAZGMWfSrLr7btPZlyXboBjVODAOSPzfoJeOzOrNd_5wwCYaadFRBJfBNn/s1600/Ryan-N-Elyzabeth.jpg" height="480" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-family: Times, Times New Roman, serif; font-size: small;">Ryan and his wife Elyzabeth during a recent gallery showing at the Imago Galley & Cultural Center in Columbia, MO. You can read an interview about the artwork <a href="http://imagocomo.org/2014/11/qa-with-ryan-pflasterer/" target="_blank">here</a>.</span></i></td></tr>
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Last year, on April Fools Day, Ryan and Elyzabeth officially launched a new business called Inkwell's Press (Fun Fact: ADG/ATD was also launched on April 1st, over 20 years ago). Inkwell's Press is a printmaking and bookbinding studio specializing in high-quality, hand-made "artifacts" using techniques that are thousands of years old, yet shockingly viable today.<span style="background-color: rgba(255, 255, 255, 0); text-align: center;"> </span><span style="background-color: rgba(255, 255, 255, 0); text-align: center;">In addition to an expanding line of beautifully printed notebooks, journals, housewares, and art prints, Inkwell's Press also offers custom silkscreen printing services. To learn more v</span>isit the online gallery/shop at <a href="http://www.inkwellspress.com/" target="_blank">www.inkwellspress.com</a> (right now Ryan and Elyzabeth are giving free pocket notebooks to anyone who signs up for the Inkwell's Press mailing list).<br />
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The following images provide a glimpse at Ryan's process along with samples of printmaking and bookbinding projects...<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTb94PIIkisWq226-BkBRbjuwwIncf8bIaDVU2utc-aQiw01uXUmYPgNmPKiawZL6crz0VbRZIYTr0p0LrjaH_SqWnqnHEzcPpiWfpQaZZmRS7ab9RBQqHWpr3gxXUhYCRARF8ivVdnR45/s1600/Film-Positive.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTb94PIIkisWq226-BkBRbjuwwIncf8bIaDVU2utc-aQiw01uXUmYPgNmPKiawZL6crz0VbRZIYTr0p0LrjaH_SqWnqnHEzcPpiWfpQaZZmRS7ab9RBQqHWpr3gxXUhYCRARF8ivVdnR45/s1600/Film-Positive.jpg" height="400" width="300" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">Once a design is finalized film positives of the artwork are prepared.</i></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtncoFCrWzPVl3vRDTXcp9HVlTLBLkcyNX3l2Z2Slnm_wUFoEoDv16qsOLU6AzOepZs7EpU2v9wh1JnTXUAC5oNGFyi90XoIzDER8PMgUZ0rI9vaR6n4Xmgg1QBfe65_sG2Hx4h5Xri6SN/s1600/Burned-Screen.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtncoFCrWzPVl3vRDTXcp9HVlTLBLkcyNX3l2Z2Slnm_wUFoEoDv16qsOLU6AzOepZs7EpU2v9wh1JnTXUAC5oNGFyi90XoIzDER8PMgUZ0rI9vaR6n4Xmgg1QBfe65_sG2Hx4h5Xri6SN/s1600/Burned-Screen.jpg" height="300" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">The film positive is used to burn a stencil into an emulsified silkscreen.</i></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsNHuKUFM36LULnbBETG7RmucbUCo1ui_YsE5qf-g7YFKo3d7Dz4IW-uDV5-yqKOad9AYzJyV8GJ75Vb0AyvVHq2Eq732ZOhUEVrxnXQ7lAhcqDIU9VjIU5TVvJ0YvOPij2HUeRa5yqqzr/s1600/Pocket-Notebook.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsNHuKUFM36LULnbBETG7RmucbUCo1ui_YsE5qf-g7YFKo3d7Dz4IW-uDV5-yqKOad9AYzJyV8GJ75Vb0AyvVHq2Eq732ZOhUEVrxnXQ7lAhcqDIU9VjIU5TVvJ0YvOPij2HUeRa5yqqzr/s1600/Pocket-Notebook.jpg" height="640" width="426" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Final "Ideas & Intentions" pocket notebooks inspired by vintage feed and seed memo books from the mid 1900's.</i></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">The process typically begins with hand-drawn artwork.</i></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">Each individual color is hand-pulled using a separate screen.</i></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6zJtURsfV5nZVBbqfksGqB0ZNouGOgKouQ_Y6VZboeTXwp8RxRextEmM4COtU4qwFy9pdaNWXE2rm8bUFcfOswCBJnc5-LO9ZOO1mH2kqaKvSa4xOJuTdFk8RGrJG9nHJ6gzTKENopiw0/s1600/Second-Color.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6zJtURsfV5nZVBbqfksGqB0ZNouGOgKouQ_Y6VZboeTXwp8RxRextEmM4COtU4qwFy9pdaNWXE2rm8bUFcfOswCBJnc5-LO9ZOO1mH2kqaKvSa4xOJuTdFk8RGrJG9nHJ6gzTKENopiw0/s1600/Second-Color.jpg" height="300" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">This limited edition was set at exactly 50 prints, which were each signed and numbered.</i></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQZhDpKUv5UoV6ug3XPPZxaQylYXUnhYQV8DuFzcdtlTWnUN5dBH4-vJkHKqlYmv0o7J3Ll5lM_sQPvumG9BHgpAg9pgr5-6sEOyyaIubrECarrTvyw66bdN2SKlgyhBxhQ4fgAstz9CoT/s1600/Silkscreen-Poster.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQZhDpKUv5UoV6ug3XPPZxaQylYXUnhYQV8DuFzcdtlTWnUN5dBH4-vJkHKqlYmv0o7J3Ll5lM_sQPvumG9BHgpAg9pgr5-6sEOyyaIubrECarrTvyw66bdN2SKlgyhBxhQ4fgAstz9CoT/s1600/Silkscreen-Poster.jpg" height="640" width="469" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">Final "Prayers & Perceptions" limited edition silkscreen print.</i></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-NlMUHcQ_1R1gNxA-pN3IheEt-7tWHsTAn1cgryQz5McC0NzkUxuFzLBW3gQVyJmS2Ole56x1fYzJyugJ5IhtISFYoY6nJMSL9d_TN6mRqsOx_QM5otdDXNfAV9UeqkP59iZjCCL_7X4/s1600/Woodcut.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-NlMUHcQ_1R1gNxA-pN3IheEt-7tWHsTAn1cgryQz5McC0NzkUxuFzLBW3gQVyJmS2Ole56x1fYzJyugJ5IhtISFYoY6nJMSL9d_TN6mRqsOx_QM5otdDXNfAV9UeqkP59iZjCCL_7X4/s1600/Woodcut.jpg" height="426" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">Limited edition woodcut print.</i></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeerX1x1g4g4F4xfkUyx5rF0aS6ShwpRagKsjBclrmlzxAF4P0AWLLj6uJ375Ph-28KogMHtZz7Qmc1ZJY6govnHrWmPE8pHvhCFpq_0UbqtH_kCi4VXQtcZjptq3g-ycNWxkFUROKZtQv/s1600/Woodcut-Plate.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeerX1x1g4g4F4xfkUyx5rF0aS6ShwpRagKsjBclrmlzxAF4P0AWLLj6uJ375Ph-28KogMHtZz7Qmc1ZJY6govnHrWmPE8pHvhCFpq_0UbqtH_kCi4VXQtcZjptq3g-ycNWxkFUROKZtQv/s1600/Woodcut-Plate.jpg" height="300" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">After this 10-print edition was finished the original woodcut plate was marred to ensure that there will never be reprints. </i></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDM8b4glyVmGiElB3EwVeo7C1BlD6y6h75IdW-pJDOZof10quuDtSIqaUzmWbZ2ag5d5cHlknIw1x6K3h2PgHOZySenwnCTs6d70pFVK7u1u5R6zkkVkCUmKiVRdVGYAyFaDIya98pnK9f/s1600/Indigo-Notebooks.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDM8b4glyVmGiElB3EwVeo7C1BlD6y6h75IdW-pJDOZof10quuDtSIqaUzmWbZ2ag5d5cHlknIw1x6K3h2PgHOZySenwnCTs6d70pFVK7u1u5R6zkkVkCUmKiVRdVGYAyFaDIya98pnK9f/s1600/Indigo-Notebooks.jpg" height="466" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">A collabrative edition series of notebooks featuring hand-dyed indigo covers by <a href="http://www.garnerblue.com/" target="_blank">Garner Blue</a>.</i></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8txbrE0-6J9E0O1xV1802oAY7Iy1UL2K1LxO00xc5jt3l99Gt6UD3IgVRT2YQmjtXtyqoVDNPvgz22XzZX7J_CUBB-dmpjtNsx5Ds39JXx6py9SHe1tE-RoyCyABVtWQ5saq7MUYWECP2/s1600/Paperstax-Notebooks.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8txbrE0-6J9E0O1xV1802oAY7Iy1UL2K1LxO00xc5jt3l99Gt6UD3IgVRT2YQmjtXtyqoVDNPvgz22XzZX7J_CUBB-dmpjtNsx5Ds39JXx6py9SHe1tE-RoyCyABVtWQ5saq7MUYWECP2/s1600/Paperstax-Notebooks.jpg" height="480" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i style="text-align: start;">Custom pocket notebooks hand-printed and hand-bound for a non-profit organization based in Miami, FL.</i></td></tr>
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Stay tuned for some exciting collaborations between ADG and Inkwell's Press to be announced soon!<br />
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-28777513236803419482015-03-04T13:21:00.002-08:002015-03-04T13:21:16.599-08:002015 Addy Awards<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoVX1pZbo1EG4PNX3O1MtvL8KyNmuwIEswbz4TEeKglrtUmMCw7UwxUTJHLac76eIw75M14XHS2ALlKYQY7kieADuX13iGiEckCKfd5fX0rMYDn74YRv9VJvAyL80UG8xHZy6ragSn0IBT/s1600/addys+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoVX1pZbo1EG4PNX3O1MtvL8KyNmuwIEswbz4TEeKglrtUmMCw7UwxUTJHLac76eIw75M14XHS2ALlKYQY7kieADuX13iGiEckCKfd5fX0rMYDn74YRv9VJvAyL80UG8xHZy6ragSn0IBT/s1600/addys+2.jpg" height="400" width="376" /></a></div>
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Nashville's 50th annual ADDY Awards were held this past Saturday. We want to recognize our clients who helped us take home the prizes. Fat Bottom Brewery, J.M.T Spices, and our own National Parks Calendar were gold ADDY winners. The National Parks Calendar and postcard sets even won best of show in the print category. <a href="https://www.andersondesigngroupstore.com/shop-gifts-art-soul-of-america.html" target="_blank">Check them out on our store here!</a> </div>
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-29865599726652023882015-02-19T08:53:00.000-08:002015-02-20T05:33:06.757-08:00Old Glory Distillery<div class="separator" style="clear: both; text-align: center;">
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It's finally time to talk about a project that's been in the works for over a year. Fine spirits take a while to craft and to age, so while he’s been waiting, our client Matt Cunningham has engaged us to create his brand identity. Even before he broke ground on his Clarksville, TN distillery, Matt asked us to design a logo, brand identity, and packaging for the distilled spirit products he planned to launch.<br />
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In the future, Old Glory will primarily be a
Tennessee Whiskey and Bourbon producer. But those product releases are
several years down the road… at least 4. Matt goes on to explain that 80%
of Old Glory spirits will be put in barrels to age. We won’t have
to wait quite as long for the <em>White Hat Whiskey</em>—he’ll be speed-aging some of that in smaller barrels so he can release it after about 2 years.<br />
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Not willing to gamble the next four years away just hoping for the
best, our client has tapped the talents of industry veteran Dave
Scheurich. With over 40 years of experience in the production of
distilled spirits, Scheurich’s resume includes stints at Seagram’s, Wild Turkey, and Woodford Reserve. <br />
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So how did we go about creating the Old Glory brand identity? We started with the American flag, or <i>Old Glory</i>, which symbolizes hardiness and valor, purity and innocence and vigilance, perseverance and justice. It is all-American. So red, white and blue were foundational colors. We wanted to create a logo hat conveyed the classic American stars and stripes as well as a Southern gentleman’s nod to the Tennessee state flag. With so many famous and up-and-coming distilleries in our home state, Old Glory needed to stand out. Our client wanted to do this by taking pride in TN roots—especially an association with the local Fort Campbell military base, home to the Screaming Eagles. So we created a branding scheme that plays up eagles, stars and stripes, and vintage American glory.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgikxBxfUxdy-SQS9JG_4EliIaDVx0HMpLbwPXsMc3CWuk_oToXmGVVekW6DQorzD_jroDI_Bz7s3zffdTRKylx_ro8GnZjp7DkxMV8trUkrUcU2sfSbkNY74pLiSFWWZFvxkEF5jV2IrH2/s1600/white+hat+sketches.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgikxBxfUxdy-SQS9JG_4EliIaDVx0HMpLbwPXsMc3CWuk_oToXmGVVekW6DQorzD_jroDI_Bz7s3zffdTRKylx_ro8GnZjp7DkxMV8trUkrUcU2sfSbkNY74pLiSFWWZFvxkEF5jV2IrH2/s1600/white+hat+sketches.jpg" height="300" width="640" /></a></div>
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We started by helping our client choose bottles that would be appropriate for each different product. The whiskey bottle needed to look different than the Gin, Rum, Vodka or Moonshine bottles while still keeping a family look. We selected a line of sturdy, heroic glassware with classic wooden stopper tops.<br />
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The first label design we tackled was for <i>White Hat Whiskey</i>. The name symbolizes the kind of character you find in a classic hero, or in a quality handcrafted whiskey. This one would set the tone for the rest of the spirits and so we explored many different looks before we settled on a hand-rendered style. Staff artist Aaron Johnson created some beautiful, vintage hand-lettering. Then he added lots of intricate scrolling and line art to achieve a historic feel.<br />
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The label evolved over time as the product changed from a white whiskey to a dark whiskey. The idea to have the flag as a backdrop showing through the bottle was one we all liked, but unfortunately federal laws prohibit using the American flag on liquor. We could however, use the stars and stripes in a way that is reminiscent of the <i>Old Glory </i>without actually using it.<br />
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Jumper's Stash is a white rum that pays tribute to the 101st Airborne Division located in Old Glory's hometown Clarksville. <br />
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Smoothshine is a wheat based moonshine, and it tastes smoother than a traditional corn and sugar based moonshine. We wanted a look that referenced the lore of the good old Appalachian distillers, but without going into the missing teeth and overalls stereotypes. <br />
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<i>Old Glory Tennessee Vodka</i> was designed with a slightly different market in mind. While the other spirits are designed to have an artisan crafted feel, our client wanted to tap into the clean and elegant styles of the high-end Vodka scene. </div>
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The distillery is under construction. The products are not yet in production, but the branding, labeling and corporate identity are set.</div>
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Now, that's the face of a happy client! Matt Cunningham recently unveiled his new business to the community, showcasing his products and architectural drawings for his distillery that is currently under construction. </div>
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<a href="https://www.facebook.com/OldGloryDistilling" target="_blank">You can check out <i>Old Glory's</i> Facebook page here.</a></div>
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Logo and package designer: Aaron Johnson</div>
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Creative director: Joel Anderson</div>
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-2113609230690267462015-02-09T15:22:00.000-08:002015-02-09T15:22:11.514-08:00Snow Script by New York Graffiti Artist Faust <div class="separator" style="clear: both; text-align: center;">
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-41231004119369629352015-02-02T07:38:00.000-08:002015-02-02T07:38:05.076-08:00Wall Decor for Harley-DavidsonWe have relationships with some pretty cool companies. One of them is Meissenburg Designs in Montana. They produce amazing wood and metal signs, often featuring art they license from us. Recently, they became <span class="s1">Harley Davidson’s 88</span><span class="s2"><sup>th</sup></span><span class="s1"> licensee, charged with producing a series of officially-licensed wall art. Last Fall, our pals from Meissenburg gave us a quick assignment—come up with as many Harley-Davidson designs as possible in just a few weeks. The new art would be turned into cool wall decor products at an upcoming Harley dealership show. We revved up our engines and started creating. Team Meissenburg created several designs using HD logos and brand marks. Inspired by the manta <i>Live Free, Ride Hard</i> , we created another batch of designs with eagles, skulls, fire, and other classic biker icons that represent fierce independence and the all-American spirit of adventure. </span><br />
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Since time was short, we had to find ready-made stock art for the skulls. (We prefer to render everything from scratch, but the clock was ticking!) Once we had assembled a cool assortment of bad-to-the-bone art elements, we hammered out several designs which the Harley folks loved (and quickly approved.) Meissenburg did an awesome job of formatting our designs to fit on round and rectangle wood signs as well as metal box signs.<br />
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Check out<a href="http://meissenburgdesigns.com/" target="_blank"> Meissenburg Design’s site.</a> Everything they create is made in the USA. Lots of their products can be customized to feature your own wording!<br />
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After having so much fun working on this project, ADG founder Joel Anderson now applies this Harley motto to all of our design work: <i>Ride Hard or Stay Home</i>. We will be starting on a new batch of designs which should be ready in the summer. Peace out.<br />
Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-67479285637679612132015-01-21T16:24:00.001-08:002015-01-21T16:24:05.197-08:00Classic Travel Art—in a Wall Calendar and a 3-Box Post Card Set!<div class="separator" style="clear: both; text-align: center;">
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Every year, we create a new wall calendar to showcase our original poster art. The theme for our 2015 calendar is American National Parks. For this calendar, we adapted 13 of our original posters to fit the 11" x 14" format and added lots of interesting information about each park under the calendar grid below. This calendar was printed on premium gallery-grade paper, so folks can cut out each of the 13 mini prints and frame them.<br />
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Creative Director Joel Anderson chose his favorite National Park prints from the dozens of posters his team has created over the last 4 years. The chosen illustrations were done by ADG team artists such as Andy Gregg, Julian Baker, Michael Korfhage, Joel Anderson. ADG designer Ryan Pflasterer did the cover and veteran staff designer Edward Patton laid out the interior. McQuiddy Printing, (a Nashville-based printer that has been in business for over 100 years) produced the calendars just before they closed their doors forever. It was a great way to go out!<br />
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This calendar has been our top-selling calendar ever. We have fewer than 100 left in stock! (Nab yours at our <i><a href="https://www.andersondesigngroupstore.com/book_art-soul-of-america_2015-national-parks-wall-calendar_anderson-design-group.html" style="font-weight: bold;" target="_blank">web site</a> </i>while they last!)<br />
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Sure, wall calendars with 13 free ready-to-frame prints are great, but we also needed a product to showcase our Art & Soul of America travel poster art that would not expire at the end of the year. The collection has grown to feature over 150 designs and, of course, nobody has enough wall space to display them all. So Joel came up with a way for any poster art fan to own 100 of our best American travel posters—he shrunk them down and created a deluxe 3-box set of postcards! The collection is broken into 3 sets—set one features 32 Western U.S. Cities (located West of the Mississippi.) Set two includes 36 National Parks, and set 3 boasts 32 Eastern U.S. Cities. The box fronts showcase 3 iconic scenes from West to East. The spines are red, white and blue, and the backs line up to create a nifty map of the USA scene!<br />
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These special edition postcard sets were printed in Oklahoma by CRS Printing on premium paper. We made sure the print quality and finish were just as fine as the calendars, just in case people want to decorate with art from both items. We produced a limited number of 2,000 of these beautiful 3-box collector sets. (You can find them for sale on our <b><i><a href="https://www.andersondesigngroupstore.com/merchandise_art-soul-of-america_deluxe-3-box-art-soul-of-america-postcard-set_anderson-design-group.html" target="_blank">site, too</a>.)</i></b><br />
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Line up the backs of the 3 boxes to create this swanky Explore America scene!</div>
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The prints from the National Parks calendar fit a standard 11" x 14" frame. The postcards are standard postal regulation size: 4.25" x 6". Together, they are an easy and cheap way to collect and enjoy over a hundred different classic illustrated poster designs by Anderson Design Group.<br />
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Here are just a few of the posters from the Art & Soul of America series. You can see the entire collection www.ADGSotre.com, (our official retail <b><a href="https://www.andersondesigngroupstore.com/shop-prints-art-soul-of-america.html" target="_blank">site.</a>)</b><br />
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This summer, Joel and his family is going on a 2-week trip to visit several National Parks and take more reference photos for new posters. Look for a whole new collection of prints next year! Until then, enjoy our 2015 wall calendar and Deluxe 3-box postcard collection while supplies last!</div>
Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-13692127257417059782014-12-05T14:36:00.000-08:002014-12-05T14:36:55.951-08:00Nathan East CD Package Design<div class="separator" style="clear: both; text-align: center;">
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We don’t do as much music package design as we did in the old days. (When we opened our firm in 1993, almost 80% of our design work was done for record companies.) Album cover design was a big reason why the design scene in Music City became so vibrant. During our first several years, we did hundreds of Country and Gospel covers for Capitol records, DreamWorks, EMI, MCA, Benson, StarSong, and other labels. Since then, the whole music biz has changed a lot. When budgets kept shrinking, we moved on to doing original poster art, branding and other adventures in design.<br />
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Several months ago, we got a call from Yamaha Music asking us to create the CD packaging for <b><span style="color: #4c1130;"><a href="http://nathaneast.com/">Nathan East.</a></span> </b>He is probably the most famous musician that you might not know. In addition to being a fabulous bass player, composer and all around musician, he has recorded, performed and co-written songs with performers such as Eric Clapton, Michael Jackson, Joe Satriani, George Harrison, Phil Collins, Stevie Wonder, Toto, Daft Punk, and Herbie Hancock.<br />
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We assigned the job to our in-house design star, Edward Patton who totally got into the groove. After looking through hundreds of photos, he settled on a few choice images and enhanced them with painted textures, marrying the imagery with typography, making the whole vibe look a lot like the how the music sounds.<br />
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The resulting package design was one of our favorite projects ever. As
cool as this album cover looks, the music is SO much better! We highly
recommend that you rush out and buy a copy of it right now. <br />
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-26845071680985601372014-11-06T07:58:00.000-08:002014-11-06T07:59:38.433-08:00Fat Bottom Brewing Co. Packaging and Posters<div class="separator" style="clear: both; text-align: center;">
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It's time for us to <i>pin-up </i>our latest packaging design (pun intended.) We worked on branding for Fat Bottom Brewery a couple years ago, starting with the logo art, which evolved into having a unique female character to match the personality and flavor profile of each beer. Fat Bottom founder Ben Bredeson has worked very hard to build the brewery into a true Nashville original. His East Nashville brewing company and tap room has been kicking booty ever since it opened over 2 years ago. Today, demand has increased to the point where he needs to start packaging his 2 most popular flavors for sale in stores.<br />
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After requesting as many samples as we could justify (for research and inspiration, or course,) we asked our in-house illustrator and designer Aaron Johnson to retool all the character art to better fit the vertical format of a beer can. While we were at it, we added a couple new characters for the ever-growing lineup. From the beginning, our challenge with this branding scheme has been to create a nostalgic American vibe that conveys old-fashioned craftsmanship and good times. With that in mind, we set out to render character art that looked like the pin up girls featured on World War II airplanes. Our stylized women needed to be fun, sassy, and unique—sensual, but not inappropriate—just the kind of girl that would give a soldier a reason to stand proudly, work hard, celebrate the good times, and hurry home after serving his country with honor.<br />
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Once all the pin up girls and flavor logos were updated, we began creating a branding scheme for a 5-color can and a 4-pack box. <br />
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The cans would be sold individually, and as a 4-pack in a cardboard box. So the can art had to communicate no matter which way it was turned on the store shelf. A bold color was worked into the background overlaid by a pin up girl resting on top of the Fat Bottom logo which was set over the flavor name.</div>
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Once the aluminum can designs were finalized, we created a packaging concept that would allow each square box to be stacked or displayed in a number of ways so stores could create different scenes or even an entire wall of Fat Bottom Girls. </div>
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After the master packing concept was figured out, we hammered out the box designs for 2 different flavors—Ruby Red and Knock Out IPA. The beer boxes quickly became collector’s items—now avid Fat Bottom fans can build their own beer box walls or Fat Bottom Fortresses. (Just think of the possibilities!)</div>
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These swanky 4-packs can be seen on shelves in grocery stores around Nashville. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHUGujIj-jCjjgVAleXKTZDttiL_r1vF6QWy7qsddtCMRLUAunXwloAhcQ9salNCRHAXXrHrYD3TzUEtjlY0OdDsmPU3XYeSHt_jCEwO3HOSuXwQuyvFrh3T7n00IYyZ7XL-I8_wBTMjp8/s1600/boxes+and+cans+d.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHUGujIj-jCjjgVAleXKTZDttiL_r1vF6QWy7qsddtCMRLUAunXwloAhcQ9salNCRHAXXrHrYD3TzUEtjlY0OdDsmPU3XYeSHt_jCEwO3HOSuXwQuyvFrh3T7n00IYyZ7XL-I8_wBTMjp8/s1600/boxes+and+cans+d.jpg" height="582" width="640" /></a></div>
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With seven character designs finished, we asked Aaron to create a poster series that is now a part of the Spirit of Nashville Collection. (We are always adding new Nashville-themed prints that celebrate Music City’s unique history and charm.) These lovely 18" x 24" and 11" x 14" prints are <a href="https://www.andersondesigngroupstore.com/poster_spirit-of-nashville_fat-bottom-beer_anderson-design-group.html">available for purchase on our site.</a></div>
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Check out Fat Bottom's website for more info:</div>
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<a href="http://www.fatbottombrewing.com/">www.fatbottombrewing.com</a></div>
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<div class="p1" style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.6000003814697px; line-height: 14.7839994430542px;">
Creative Director: Joel Anderson</div>
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Logo Designer: Ligia Teodosiu, Joel Anderson</div>
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Illustrators: Aaron Johnson, Andy Gregg, Ligia Teodosiu, Joel Anderson</div>
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Packaging Designers: Joel Anderson, Aaron Johnson</div>
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-38786516083748875592014-10-16T14:40:00.001-07:002014-10-16T14:40:36.757-07:00Hauntings of Hermitage<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge1u2JCd3Q9bAU9cfyU3VslKtqL6MsHC9Zj3iESzfyksrlm4iP0La8xyg36JAP0XL60BTEUvdkJUJ-9odUd-SYwb9XykZgloEbgKh5oohk9R6D3SrxhNIU7YMknE8tVt-4augscGYFFEhh/s1600/Screen+shot+2014-10-16+at+9.44.43+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge1u2JCd3Q9bAU9cfyU3VslKtqL6MsHC9Zj3iESzfyksrlm4iP0La8xyg36JAP0XL60BTEUvdkJUJ-9odUd-SYwb9XykZgloEbgKh5oohk9R6D3SrxhNIU7YMknE8tVt-4augscGYFFEhh/s1600/Screen+shot+2014-10-16+at+9.44.43+AM.png" height="260" width="640" /></a></div>
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It's the time of the year for Halloween themed posters, and this year we were fortunate to have the opportunity to make one. Our project began when <i>The Hermitage </i>asked us to redesign their logo to reflect their new direction. They wanted to rebrand the site as as <i>Andrew Jackson's Hermitage </i>and make our nation's seventh president more prominent in the name and logo.<br />
<br />Located in Middle Tennessee, Andrew Jackson's Hermitage gives tours that tell the story of how 1000 acres changed from frontier forest to Andrew Jackson’s prosperous farm, deteriorated into post-Civil War dilapidation and was finally rescued to its current state as a public museum and National Historic Landmark.<div class="separator" style="clear: both; text-align: center;">
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We started with the portrait of Old Hickory himself. Fun fact; the $20 bill is one of the most circulated pieces of currency in the world. This makes his portrait one of the most recognizable faces around. Illustrator Aaron Johnson came up with a few different ways to depict the iconic portrait based on classic paintings of Andrew. Once AJ had drawn a few AJs we all took a shot at different configurations.</div>
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The client picked a style they liked and Aaron finished it out in color. One of the challenges was making Andrew's signature more legible so that it can read well when seen at a glance. To accomplish this Aaron used letters from different scans of signature provided by The Hermitage. The client wanted a logo with the portrait off to the left, and we also created a centered version for use on their sign. </div>
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The Hermitage hosts an annual Halloween event with rides. ghost stories, and a mystery trail. This year's theme was based on Edgar Allen Poe's classic horror stories, which are featured in the mystery trail. <a href="http://www.thehermitage.com/events/Events1/hauntings">You can find our more about the event here. </a></div>
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Aaron designed a poster that highlighted themes from the two Poe stories featured at the event: <i>The Raven</i> and <i>The Fall of the house of Usher</i>.</div>
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If you live near Middle Tennessee and haven't been to The Hermitage we recommend checking out their historic site or attending one of their events. <a href="https://www.facebook.com/7thpresident">Here's a link to their Facebook page. </a></div>
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-81226858343434756762014-09-22T10:17:00.000-07:002014-09-22T10:17:58.172-07:00Switters Iced Coffee Branding & Packaging<div class="separator" style="clear: both; text-align: center;">
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We love coffee. And we love working with local artisans and small biz owners. So when we got a call from the folks at Switters about creating a logo and developing a band look for their new iced coffee product, the answer was as obvious as if you had asked “Does Juan Valdez have an overworked donkey?” We met with Kyle and his wife Sheri—two hip young entrepreneurs who really know their stuff about coffee—to find out how we could help them turn their dream into a reality.<br />
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After hearing about their passion for making amazing coffee, and after tasting some of their off-the-charts chilled caffeinated delights, we started working on rough logo sketches. We like to capture the essence of a brand in our initial concept sketches. A logo is like meeting someone for the first time... (you often make up your mind about them before you really even know them.) So a logo must give off the right first impression.<br />
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We started with sketches and then moved to tighter vector art, after a general direction was established. Several of us submitted logo ideas. This is how we work—as a team, we all brainstorm and throw in ideas. Each of us renders our own ideas and then we present the best ones to the client.<br />
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They happened to pick a logo concept by Joel Anderson (Anderson Design Group’s founder and Creative Director) so he was tagged with the honor of finishing out the brand mark.<br />
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After our friends chose a concept, we did a few more rounds of subtle tweaks, enhancing the brand mark by degrees. (We consider our clients to be our friends because they entrust their hopes and dreams to us and we end up communicating quite a bit during the whole process!) The winning logo concept featured a single glorious coffee bean shining like a great idea that the world has not heard about yet. The name Switters was below the shining bean (we still are not sure what <i>Switters</i> means, but it is very memorable and fun to say!) Then a heart symbolizing a passion for brewing and drinking coffee was set behind the words <i>Iced Coffee</i>. The bottom of the logo tapered to a point which released a single droplet of the nectar of the gods. </div>
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The logo—like any good brand mark—said it all via type and imagery.</div>
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Next, Joel experimented with color. He chose coffee colors to convey from a distance that this was not grape jelly or lime juice. Beyond dark brown, light brown and cream, another accent color was needed to help draw the eye to the brand. Red was eye catching, but it is a hot color, and this is an iced coffee product. So he experimented with some icy cool colors. The resulting color palette was established. It said iced coffee. It
suggested all-natural ingredients and a simple, good artisan-crafted product. <br />
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Once the logo was approved, Joel started working on label designs. Kyle and Sheri started out with 2 flavors—Black Coffee and Sweet Coffee (which has sweetened condensed milk in it.) A few weeks later, they added honey-sweetened coffee. This 3rd design needed a bee, some golden color, and a honey comb pattern to set it apart from the other 2 flavors. </div>
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The results have been great. We created a SOLD HERE sign and an ad to get the word out. Whole Foods picked up the coffee immediately, and our friends are now on their way to success. </div>
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The coffee is truly superb—we think it tastes even better than the branding looks! If you have not tried it, you really need to check it out.<a href="https://www.facebook.com/switterscoffee"> Learn more about Switters here. </a></div>
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Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-31263837145836332572014-09-16T15:28:00.000-07:002014-09-16T15:33:19.637-07:00Aerial Photography by Bernhard Lang<div class="separator" style="clear: both; text-align: center;">
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<br />Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-71323103773152906892014-07-23T12:29:00.000-07:002015-04-07T08:17:07.320-07:00Lakeside Maple Branding and PackagingOne thing we love about our job is the chance to get involved with someone’s dream and help to make it a reality. Several months ago, we got a call from some hard-working entrepreneurs who had created a delicious all-natural trail mix sweetened with maple syrup. They wanted to take their brand to the next level, so they hired us to create a new logo and a whole new packaging scheme.<br />
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A little history: our clients started out selling trail mix out of a backpack at local music shows. When they started selling out at farmers’ markets, Lakeside Maple founders Mark and Lilly knew they were onto something big! The brand was based on a trail mix recipe Mark’s mother baked for him as a reminder of the flavors he enjoyed while living in Vermont. Named after the road Mark grew up on, Lakeside Maple focused on producing simple mixes with healthy ingredients. As they grew too big for using hand-made, hand-lettered labels, they looked to us to help them create a beautiful brand identity that projected quality and a tradition of small-batch goodness.<br />
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Our assignment was clear: Create a brand identity and packaging that
looks like the product tastes—like artisan-crafted, all-natural, tasty
gourmet trail mix. <br />
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The project started with a phone conference. (In-person meetings are great, but we are located in Tennessee and Lakeside is based in New Jersey.) They shipped us samples of the product so we could taste it. As soon as we sampled
the trail mix, we knew our client was going places. (Anderson Design
Group Founder & Creative Director Joel Anderson ate a whole package
in one sitting!) Inspired by the all-natural goodness, our design team sketched up logo ideas. Designer Aaron
Johnson produced the winning logo. After that, designer Edward Patton started working out the details for a packaging system that could grow with Lakeside Maple as it evolved.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAjW1Dxe32CHkATDIcZKNOtBAJPZ0BOG24jQFCs8ynxksF1Wja9557rkiNHo5iok-G3tl0dHCwx6WTMz4wxqYp6lp1jCxRuD5HnZpWQf2FcrMJR99IIGliA2v-zoEz9cdm-Id0tgiyPJY0/s1600/Untitled-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAjW1Dxe32CHkATDIcZKNOtBAJPZ0BOG24jQFCs8ynxksF1Wja9557rkiNHo5iok-G3tl0dHCwx6WTMz4wxqYp6lp1jCxRuD5HnZpWQf2FcrMJR99IIGliA2v-zoEz9cdm-Id0tgiyPJY0/s1600/Untitled-1.jpg" height="640" width="409" /></a></div>
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We rendered the logo in a hand-done, imperfect style
to convey the small-batch care that goes into the product. We used
natural colors and arranged the type to resemble the lettering you might
see on trail guides and outdoor hiking maps.<br />
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The
client already had success with a few packaging configurations, so we
saw no need to suggest anything different. The 2 options were: clear
plastic zip-lock pouches—ideal for hikers, and mason jars—ideal for larger volume packaging for
families or serious trail mix junkies. To help hold down costs, we
designed 2 standard sizes of labels that would fit on all of the various
sizes of pouches and jars. We also created a color coding system that
would allow them to introduce new flavors in the future that would be
easily distinguished from the Original and Spicy flavor mixes.<br />
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Our new logo and packaging helped Lakeside Maple to take a huge leap forward,
catching the eyes of everyone from hikers to buyers from major grocery
chains. Sales immediately started increasing. The new
branding and packaging now looks as good as the product tastes (which is
freakin’ awesome, if you ask us!)<br />
<br />
Check out their website to learn more about their story and products:<br />
<a href="http://lakesidemaple.com/">lakesidemaple.com</a><br />
<br />
<div class="p1" style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13.600000381469727px; line-height: 14.7839994430542px;">
Creative Director: Joel Anderson</div>
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Logo Designer: Aaron Johnson</div>
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Packaging Designer: Edward Patton</div>
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Photography: Edward Patton</div>
Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-3975236552955006822014-06-17T12:04:00.000-07:002014-06-17T16:20:49.899-07:00Logo Roundup Howdy! Once again it’s time for our logo roundup. Once a year, it’s nice to look back on all the branding we’ve done over the last several months and pick out some of the most iconic, challenging or interesting marks we’ve created. Working for many different types of businesses requires us to think and design in very different ways. But a few principles of brand creation apply to every client: Know the competition, know the target audience, and then create a logo that communicates quickly, memorably, and hopefully on an emotional level.<br />
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Here's a sampling of the logos we’ve created since our last review (in no particular order). Some of them have our concept sketches included; we often have several good options leading up to to the final design and it would be a shame not to show them!<br />
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<b>Collette Lash Photography:</b><br />
We got a call from a talented photographer who loves to create magical stories each time she works with a client. Her work has an aura of nostalgic Americana and often looks like it was shot decades ago in the golden age of Hollywood. Collette asked us to create a brand mark that looked like her unique style of photographic storytelling. <b> <a href="http://collettelash.com/" target="_blank">Check out her artful photography.</a></b><br />
<i>Designer: Ligia Teodosiu</i><br />
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<b>J. M. Thomason Spices:</b></div>
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The Doug Jeffords Company is a family-owned commercial seasoning and spice manufacturer established in 1961. One of the family members contacted us to talk about creating new branding for J.M.T., a sub-brand of retail seasoning blends. We created the logo and the packaging for the line of spices. We gave the logo a classic vintage look to convey the company's history and expertise. They liked it so much that they asked us to redo the Doug Jeffords logo in the same style! (That new logo is still in the works.) Below is the primary J.M Thomason logo along with an alternate logo seal that we used on the front of the packaging. <i> </i><b><a href="http://jmthomason.com/" target="_blank">Check out their awesome line of products. </a></b><i><br /></i></div>
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<i> Designer: Ligia Teodosiu</i></div>
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<b>Lakeside Maple:</b></div>
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Lakeside Maple started selling their gourmet trail mix at local markets. When their business outgrew the hand-applied labels it had been using, they turned to us for a more commercial packaging that still kept their artisan feel. This logo combined illustration with hand-lettering to bring out the earthy vibe that suggests all natural food. <b><a href="https://www.facebook.com/lakesidemaplemix" target="_blank"> Take a look at their Facebook Page!</a></b></div>
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<i>Designer: Aaron Johnson</i></div>
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<b>Hope Clinic for Women:</b></div>
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After a few decades in existence, a Nashville-based crisis pregnancy center was getting ready to celebrate another big anniversary. They called us to help them completely overhaul their branding to reflect the next decade. We chose 3 colors in the logo to reflect 3 areas of service the clinic provides:</div>
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Yellow for Prevention, Teal for Counseling, and Pink for Pregnancy. The flame represents Hope and Light for people facing tough times. They took our branding and applied it to their web site, brochures, stationery, signage and more. <b><a href="http://www.hopeclinicforwomen.org/" target="_blank">Check out the overall effect at their site. </a></b></div>
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<i>Designer: Ligia Teodosiu & Joel Anderson</i></div>
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<b>Switters:</b></div>
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Our clients called us as they were getting ready to open Nashville’s first iced coffee microbrewery. Our assignment was to create their branding and packaging for 2 new flavors of bottled iced coffee. (Their product is super high-quality, produced in small batches, and intended for serious coffee lovers!) We had a blast getting jacked up on caffeine and creating these logos. <b><a href="https://www.facebook.com/switterscoffee" target="_blank">Check out the Switters Facebook page!<i> </i></a></b></div>
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<i>Designer: Joel Anderson</i></div>
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<b>Fat Bottom Brewery:</b></div>
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Continuing our branding for Fat Bottom, this year we added two new logos and retooled the old ones. Once the girl on the old Ginger logo became the mascot for the brand, they asked us to create a new girl to represent Ginger. Knockout IPA is the newest addition to the lineup. (Heads-up: Knockout and Ruby will be the first two in a line of canned brews to be released later this summer!) We ended up updating the old logos to all have the same circular emblem to help keep the brand identity consistent across a variety of packages and uses. <a href="http://www.fatbottombrewing.com/" target="_blank"><b>Check out their site!</b></a></div>
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<i>Designers: Aaron Johnson, Andy Gregg, Joel Anderson</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJiXfSOHbbEhq5fsYoOWscoH2S_LzzRjmd0ThqtkXw6QGkU05LWwhZzqdArl7p1iJ1pOCNfaRXz428BoHLNZakARCW7YmRrSdkmBZ0Uzc8_L2F5j5mpf1vLMO2notG7HwXQ3QwZsxxKwq/s1600/fatbottomginger.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHJiXfSOHbbEhq5fsYoOWscoH2S_LzzRjmd0ThqtkXw6QGkU05LWwhZzqdArl7p1iJ1pOCNfaRXz428BoHLNZakARCW7YmRrSdkmBZ0Uzc8_L2F5j5mpf1vLMO2notG7HwXQ3QwZsxxKwq/s1600/fatbottomginger.gif" height="320" width="320" /></a></div>
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<b>Whole Approach Business Coach:</b></div>
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Morgan Bultman coaches business owners on how to run a successful operation and stand out in their field. Part of improving a business means knowing who to turn to for a good logo. Originally the client wanted a logo that was more earthy and vintage looking, but in the end we found a happy medium that related more to a business while still having an element of earthiness. <i> </i></div>
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<i>Designer: Edward Patton</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeVq5OCla0WFNFo_KnKvOj_oKMqVSH4Fcf5bEO7bPZHmI0qtBZWQPiAQzCS-IPnmdxPz97vECB89S6g3adJZcu4W_vKmhUMqYBR-YHq24AxYeKHraTrrRFsQBPC-8-kjum4SlGPzjZeLl3/s1600/wholeapproach3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeVq5OCla0WFNFo_KnKvOj_oKMqVSH4Fcf5bEO7bPZHmI0qtBZWQPiAQzCS-IPnmdxPz97vECB89S6g3adJZcu4W_vKmhUMqYBR-YHq24AxYeKHraTrrRFsQBPC-8-kjum4SlGPzjZeLl3/s1600/wholeapproach3.png" height="320" width="320" /></a></div>
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<b>KerriA Designs:</b></div>
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A talented jewelry artisan asked us to create a logo for her. She makes beautiful hand-made, earthy and organic-looking necklaces, earrings, etc. We used earth tones and rendered an artsy, creative, and stylish logo to match her products. </div>
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<i>Designer: Ligia Teodosiu</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkqPLnRdCFi3KYQycZ_4Kbm16KJ7IwlmgrZeSP4DRSkg_PFQtnu-eYaN4S58zURj8EjE8mbS3Lk_8Qp81Ipc4eO8DbGwaezOVMItToL7cnrNKMqCAwHnZvf1q0VeUx20A-sbgTIqEBjabt/s1600/kerria.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkqPLnRdCFi3KYQycZ_4Kbm16KJ7IwlmgrZeSP4DRSkg_PFQtnu-eYaN4S58zURj8EjE8mbS3Lk_8Qp81Ipc4eO8DbGwaezOVMItToL7cnrNKMqCAwHnZvf1q0VeUx20A-sbgTIqEBjabt/s1600/kerria.gif" height="320" width="320" /></a></div>
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<b>Old Glory Distilling Company:</b></div>
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Fine spirits take time to mature and a master distiller has to be good at planning ahead. Matt Cunningham knows how to plan two steps ahead and the extra time we had to devote to his packaging and branding really paid off. Playing on the history of their location and the <i>old glory </i>nickname of the American Flag, this colonial-looking logo is designed to integrate well with their packaging. <b><a href="http://www.oldglorydistilling.com/" target="_blank">Follow their progress as they build their distillery! </a></b> </div>
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<i>Designer: Aaron Johnson</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg74yoTRKzKq85K_bDQGXeQQQOdDl7ksW3sn4W4jfisHy-8WoiGCtm-CrmtQ01JYrj1K9BYaqm422ZvZi6w-nbHYuOLxZSqIF5U9iRSavrFNcFxMDTy9OiW1_8z1WQPWK5Y4jK-dSf1uFUJ/s1600/oldglory.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg74yoTRKzKq85K_bDQGXeQQQOdDl7ksW3sn4W4jfisHy-8WoiGCtm-CrmtQ01JYrj1K9BYaqm422ZvZi6w-nbHYuOLxZSqIF5U9iRSavrFNcFxMDTy9OiW1_8z1WQPWK5Y4jK-dSf1uFUJ/s1600/oldglory.gif" height="320" width="320" /></a></div>
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<b>Capitol Theatre:</b></div>
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Capitol Theatre is a classic movie theatre retrofitted to host events, weddings, theatre, and of course movies. Their building and interior have an art deco era look and we wanted to convey that classic movie theater vibe in the logo. <b><a href="http://capitoltheatretn.com/" target="_blank">Check out their space and events!</a></b></div>
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<i>Designer: Aaron Johnson</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvR1nzakzq1HxfZJOjgWEE_ToC-RJua4Otm360Jn2HYca-qOV5P3CKUVsdXQbM-rr3vE1LuYCvdKGxAJwUnMtSX6VpUGb1aSjO5OW1ix_BaijWAw61i2CPV-RhMgT42IWrx2k0-x8625x/s1600/capitoltheatre.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdvR1nzakzq1HxfZJOjgWEE_ToC-RJua4Otm360Jn2HYca-qOV5P3CKUVsdXQbM-rr3vE1LuYCvdKGxAJwUnMtSX6VpUGb1aSjO5OW1ix_BaijWAw61i2CPV-RhMgT42IWrx2k0-x8625x/s1600/capitoltheatre.gif" height="320" width="320" /></a></div>
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<b>Merch Mania:</b></div>
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This client asked us to create a logo for his promotional merchandise biz. He puts logos on cool stuff like shirts, hats, pens and those thingies that keep your beer cold. His products are intended to make a statement and get a brand mark noticed. We created a logo fusing 2 Ms together to make an exclamation point. Then we used some punchy eye-catching colors to make sure his logo gets noticed!</div>
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<i>Designer: Edward Patton & Joel Anderson</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsfk5CucatHwqKMPECgQ3dycB8Kicpt08uXQ1Z7U3UsP5ftpYUgJmSlt4tHgrPCQpScCSwL4XT7q40XVu0zmb4sd6dty9OusTKCk9I_H5riXil4oojQZCXPA2ZaIIdahkGFHkAATwSVXum/s1600/merchmania.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsfk5CucatHwqKMPECgQ3dycB8Kicpt08uXQ1Z7U3UsP5ftpYUgJmSlt4tHgrPCQpScCSwL4XT7q40XVu0zmb4sd6dty9OusTKCk9I_H5riXil4oojQZCXPA2ZaIIdahkGFHkAATwSVXum/s1600/merchmania.gif" height="320" width="320" /></a></div>
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That’s all for now. We have some other cool logos that are in the works, but until the products hit the market, we are sworn to secrecy! We look forward to showing off more branding whenever we can get around to it. Until then, keep it creative!</div>
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<b><br /></b>Anderson Design Grouphttp://www.blogger.com/profile/17443204075325883023noreply@blogger.com0tag:blogger.com,1999:blog-6720606474603903393.post-40215261645850626112014-06-02T11:01:00.000-07:002014-06-02T11:01:28.075-07:00The Cool: Food Typography by Marmalade Bleue<div class="separator" style="clear: both; text-align: center;">
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