Will Work For Food

Design can change the world... especially when your world is awesome BBQ and smoked ribs! Our design firm just happens to be down the street from one of Nashville’s favorite BBQ joints—Hog Heaven. When the wind is blowing just right, the heavenly aroma lures us down the sidewalk to the little rib shack run by our pals Katy and Andy Garner. They sure do know BBQ, ribs and sauces... but they admittedly don’t know how to create a brand for their amazing food. Since we love eating BBQ and we happen to know a thing or two about branding, we figured this would be a match made in heaven!

Owner Katy Garner poses under her new sign with 2 mocked-up bottles of sauce. (The sauce will hit the market soon.)

This hand-painted alley wall was the only branding Hog Heaven had. (Notice the original hand-lettering on the hog’s butt!)

Katy & Andy called to tell us that Food Network was coming to film a special about their famous white sauce. We had talked for a long time about creating a logo, branding, store signs, and designing some packaging that would help them take their sauce to market. Now we had a real deadline of 3 weeks to make it all happen before they found themselves on national TV without any branding. (They have been in business since 1986 and all this time, they never even had a sign out front to let folks know where they were located! People just followed their noses to get there!)



We started with sketched logos, then created color options, and finally chose a winner. Then we applied the logo, colors, & fonts to a menu, t-shirts, and new art for a bricko block wall that one of their employees had painted several years ago. We also mocked up some bottles for their sauces which are due to hit the market this Fall. (We will unveil the sauce labels in the near future!)

Our goal was to give Hog Heaven some cool new branding that looked like it had always been there. Part of Hog Heaven’s charm is that it is a little old BBQ shack next to a crappy biker bar, near to Centennial Park. Everything we designed needed to suggest hand-pulled pork at a casual, friendly “mom & pop” dive.
These sketches were just a little too cute. So we tried some other options to make the brand a bit more serious.


After a few rounds of sketches, we dreamed up some fun color options. Once we narrowed down the concepts to a final design, we had about 2 days to whip out art for signs, menus, t-shirts, sauce labels, and the alley wall (which Katy and Andy stayed up until 3 am painting the night before Food Network arrived for filming!

Katy & Andy spent 48 hours painting, installing signs, etc. on the hottest days of the year. All this was done on a shoe-string budget, for the love of design and hot BBQ. To keep the design fees low, we agreed to trade-out a bunch of design time for free food. It was a lot of work under hellish conditions, but the results are quite heavenly!

Logos

Logo design is one of the hardest things we do as designers. Don’t get me wrong—it’s fun to work on the same little puzzle for days on end and then do 30 rounds of revisions until you have met the marketing objectives, figured out the client’s personal tastes, and created something you are proud of.

It doesn’t always work, but when it does, it can make all the difference in the world to your client. For better or for worse, logos stick around for a long time. (One of my worst logo memories haunts me every time I see it—plastered all over the back roads of United States—more than 10 years after we created it! The Hunts brothers Pizza guy can be seen at every rural gas station and convenience store in the country. You may know it as the pizza guy who looks like Saddam Hussein.) I love hearing the conspiracy theories about this infamous logo... some people actually think this is a business that was founded by the Bath Party as a money-laundering scheme to buy weapons and support terrorism! In reality, the client just kept tinkering with the art until we gave up and said “have it your way!”

The logo is everywhere. If I made a penny for every time it is used, I’d be hanging out with Bill Gates.



Logo creation is about 50 things at once: it’s creating a visual icon—a reminder of what the brand is, why it is special. it’s about making sure the logo gets noticed, reads clearly at a glance, is memorable, and communicates effectively. You must make sure it is easy to reproduce in all sizes and media. For the next few months, we will post a few examples of logos & brand identities that are particularly interesting.

Olive & Sinclair Chocolate packaging featured on The Dieline

The Dieline, known as the #1 packaging design web site, featured our work for Olive & Sinclair Chocolate Company. We are truly honored to be recognized by such a prestigious collective. Some of the blog's comments include:

"It's the antithesis of Method, Pepsi, et al. A brand with character always outshines a brand without;"
and "These are so beautiful I'd frame them."

Thanks to the folks at The Dieline!

We Art Nashville

On Friday, May 21, Joel joined our friends at The Arts Company for a special ceremony to present Mayor Karl Dean with the first two (1/100) Spirit of Nashville flood posters. The event was a benefit for Nashville flood relief and included many other neighboring galleries. The money raised from $10 wristbands, 10% discounts, and $35 Spirit of Nashville posters went straight to the Community Foundation. It was a great night! (To see more photos from the event, check out The Arts Company's Facebook page.)

These posters, which have raised over $24,000 for Nashville flood relief, have been a huge success.We sold over 800 posters in one week. Drop by or call us today if you want one before it's too late!

NEW Spirit of Nashville Flood Relief Posters

ADG teamed up with McQuiddy Classic Printing and Athens Paper to produce 2 limited edition prints that celebrate Nashville’s incredible strength, generosity and sense of community during the recent devastating floods and recovery efforts. Spirit of Nashville will sell the prints online to raise money for flood relief. 100% of the profits will go directly to Samaritan’s Purse and the Red Cross. The prints will be available on Monday, May 17, 2010, but you can pre-order them now.

We will produce a limited edition of 500 prints of each design. The prints will sell for $30 each. For every sale, $30 will be donated directly to the relief agencies. For online orders, shipping will be added to the price, unless the purchaser wishes to pick up the print in person at our studio store.

One poster is titled “Spirit of Nashville” and features two hands joined in lifting a guitar out of the water with the words “Spirit of Nashville: Courage, Hope, Strength, Pride, Generosity” running across the state Flag of Tennessee. The other poster titled “Play On” features a female musician performing in a spotlight. The design was originally created by Matt Lehman when he was one of our staff designers. The woman was on stage in the original design, but in this new version, Joel revised the art by adding flood waters covering the stage, with one of Music City’s new motivational themes: “PLAY ON.”

To see all the various Nashville flood relief posters produced by other designers, check out Collide Creative's blog.

Nashville Under Water...

Anderson Design Group and Spirit of Nashville were very blessed to have not been affected by the terrible floods that did so much damage to Music City last weekend. For that we are very grateful. Thanks to all of our out of town clients and friends who have asked how we are doing. We know many people who were not as fortunate—we will be lending a had to help folks clean up the mess this weekend. And over the next few months, we want to help flood victims in two other small ways:

1. If you own a Spirit of Nashville print that was ruined in the flood, you may bring the water-damaged print to our studio and we will replace it for free. (Sorry, we cannot replace the frame, but we will be happy to replace your flood damaged prints between now and June 30th, 2010. Some designs are no longer in print, so we may need to replace an out-of-print design with another design of your choice.)

2. If you have a friend whose home was flooded, we would like to give them one free print as a house-warming gift, once their home is restored. It may take several months for folks to clean up and get their walls ready for art again. And we realize that art is the last thing on everyone’s mind right now. But a Spirit of Nashville print is a wonderful finishing touch for any home. It’s also a great gift to give to a friend who has been through a hard time. To take advantage on this offer, please bring a photo of your friend’s damaged home. We will give you a free note card & envelope to write an encouraging word for your friend, too. (One free print per customer, please.)

Olive & Sinclair -- Good as GOLD!

Anderson Design Group was honored to take home a GOLD Award for the packaging category of the AIGA Tenn Show Awards on Friday, April 30th. Tenn Show, the state’s most prestigious juried design competition, was open to professionals and students throughout Tennessee involved in designing visual and creative communications in print, motion graphics, packaging and seven other categories. Mayor of Nashville, Karl Dean, gave a presentation during the event about art and community advocacy. Over 200 AIGA members and non-members participated and their work was judged by a panel of creative professionals from each Tennessee AIGA chapter. Only one GOLD Award was given for each category.

Much like the recent ADDY Awards, our Olive & Sinclair Chocolate bar packaging design caught the judges’ eyes. We can swear on the Bible that they were not bribed with delicious chocolate—(that’s because we ate it all ourselves! Then we stuck cardboard inside the wrapper and made dummy bars before we sent in our entries.) Anyway, this packaging seems to be doing its job. Olive & Sinclair Chocolate sales continue to increase, and people continue to buy the chocolate and save the labels!