Recently, a really cool company called Book Fool asked us to help them create 2 new t-shirt designs that would appeal to college students. (Book Fool sets up near college campuses and offers cash for used text books. Then they sell the books online at a discount, infuriating college bookstores, while helping students save lots of money!) Book Fool was looking for an underground way of promoting their brand on campus—something pretty hard to do, since companies are not allowed to advertise on school property. They also wanted to reward "Friends of the Fool" with some fun, irreverent swag. The solution: we decided to create some really cool shirts, so students could legally advertise all day long in shirts that they would be proud to wear.
Our hip young team of designers were in college recently enough, so they knew exactly what to do:
1. Andy Gregg illustrated and designed a shirt based on old pulp fiction Sci-Fi movies and novels. (Even though the budget only allowed for about 10 hours of design time, Andy went the extra mile by pouring his soul into 65 hours of sketching, inking, and Photoshopping. He even pulled an all-nighter to finish it off, then slept in his car for an hour before popping back into the studio to work another day.)
2. Ligia Teodosiu designed a shirt in the persuasive style of Victorian newspaper advertising. (She didn’t have to work all night to finish her design, but she did spend many hours studying and illustrating turn-of-the-century facial hair fashion.)
The results were totally what you might expect. Book Fool is getting rave reviews, and from now on, students everywhere will probably use their “used book money” to buy cool t-shirts instead of beer. We feel pretty good about our contribution to collegiate fashion and sobriety!
Check out Book Fool’s blog site...