Friday, August 19, 2011

Our New T-shirt Designs For Farm Boy Brands

Farm Boy / Farm Girl makes very cool t-shirts for folks who love life on the farm. Their target audience is teens and young adults, which is right up our alley, style-wise. Recently, they asked us to create 5 new shirt designs—3 for Farm Girl and 2 for Farm Boy.

We always start out with research before we begin sketching. Inspired by WWII-era poster and advertising art, we sketched out rough ideas for each design.

Once the Farm Boy team approved our sketches, we rendered our designs in color using Adobe Illustrator. They gave us several options for shirt colors, and we put together color palettes that popped off of our favorite shirts. Once the color art was approved, we used Photoshop to add a classic, aged effect. The new shirts are going to be featured in the Fall 2011 line up in their catalog and on their web site.

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