On the heels of our work for Legato Gelato, we were presented with another sweet opportunity for branding a gelaterie in neighboring Asheville, North Carolina. The history of gelato dates back to ancient Rome where snow and ice brought down from mountain tops was mixed with sugar and wine. Sugar & Snow Gelato pays hommage to the origins of gelato and follows the same ideals of simple, all natural ingredients to create delicious small batch, natural frozen treats! Made fresh daily, Sugar & Snow Gelato features North Carolina Farms' milk and cream, and the highest quality chocolate, pistachios and other local seasonal ingredients.
The goal was to create something that felt whimsical and indulgent. As usual, we began with several sketches before we settled on a clear favorite. From there, we continued to refine the letterforms until we ended up with a final logo. The last step was to apply color and add additional graphic elements (backgrounds, borders, banners) to build out the look of the brand.
Creative Director: Joel Anderson
Designer: Ligia Teodosiu
Photography: Lynne Harty