Thursday, January 2, 2014

Holiday Packaging

As designers and brand consultants, Christmas usually starts early for us—like in the spring or summer! Our clients who produce products that will sell in December need to start the work months in advance. That means we have to get into the holiday spirit at odd times! It is not too difficult if we crank up a play list of x-mas music while we sample the product we are working on. We had a chance to do that for 3 different clients this year:

Williams-Sonoma Deluxe Peppermint Bark Packaging:
Our friends at Williams-Sonoma’s design department call us up every now and then, asking us to help out with special packaging projects. We got a call in the summer of 2013 to help them create a special-edition 15th Anniversary Peppermint Bark Package for the holidays.

The challenge was to get into the holiday spirit while it was 85 degrees outside and create an ornate, festive package design that payed homage to previous collectible tins from the last 15 years. (Each year, Williams-Sonoma creates a new collectible tin for their delicious peppermint bark candy.) For this special occasion, they wanted us to help them create a large, flamboyant tin (containing enough bark to feed 20 people!) We experimented with a variety of colors, fonts and layouts.
Staff designer Ligia Teodosiu and Creative Director Joel Anderson went to work on a few different design options. The one that was picked had some fancy hand-lettering and lots of classic detailed engraving-like art. We got a sample of the finished product and ate all the peppermint bark within a few days. Christmas definitely came early this year!

Sparkle Bark Packaging:
Of course, not every client develops their products 6 months in advance—a lot of smaller entrepreneurs have to move a lot more quickly—especially when an idea hits them just a few weeks before the holidays!

The Bang Candy Company makes quirky, delicious artisan chocolate. Founder Sarah Souther called in a panic, asking us to help her create a brand look and a package for her latest holiday confection called Sparkle Bark. The print-ready art had to be done in less than 2 weeks. We jumped into action and designed a label that would showcase her amazingly delicious pink and dark chocolate topped with peppermint candy, glazed with edible glitter and finished off with pop rocks candy. She added a sparkly ribbon to give the entire package a festive, artsy holiday vibe. We ate lots of the candy and remarked that every bite tasted like a Christmas party in your mouth... and of course, that line made it onto the package—free of charge!

Check out Bang Candy Co.

Roast, Inc. Holiday Packaging:
A fantastic Nashville-based coffee roasting company asked us to create a special holiday gift tin for their delicious whole beans. The label needed to celebrate Christmas in Music City. It also had to sell their coffee, and be so attractive that customers would want to keep the tin and display it for years to come as jolly holiday kitchen decor.

Since we only had 3 weeks, we drank lots of coffee and designed like deranged elves. We delivered on time, and while we were at it, we created some other non-holiday labels based on art from our Coffee Collection poster series. These new collectible tins will be swanky gifts for other occasions all year long!

Visit the 8th & Roast Facebook page.

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