Thursday, March 11, 2010

Big Book Series

ADG was approached by Crescent Hill Books and Harper Collins to redesign the cover for a good-selling book that was beginning to look dated. We devised a bold, graphic new look for the title in question. Then we applied that look to other books in the series, establishing an eye-catching new line-look that could be adapted to future titles. The fresh design dramatically improved sales of each of the old titles once they were updated, and continues to spur the series on with new titles. We're currently designing the interior for The New Big Book of Layouts.

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