Tuesday, September 28, 2010

Steeling the Show

We have worked on a magazine called On Track for many years. This annual magazine was created by Venture Publications, and is purchased by Community Colleges who want to encourage middle school and high school kids to stay in school and go on to college after they graduate. Each issue needs to
feature a celebrity that will get the kids’ attention and make them pick up the magazine. And every issue needs one show stopping centerfold that will end up on a kid’s wall, serving as inspiration to follow their dreams. This year, pro-bowl NFL player Troy Polamalu of the Pittsburgh Steelers agreed to share his inspiring story with On Track Magazine.

Edward Patton, our resident sports authority and Terrible Towel-waving design star was the right man for this job. He started with the text and some mediocre stock photos of Troy in action. The photos were pretty cluttered, and there was not much to arrest the eye.

It was going to take a lot of magic to make the article and the poster come to life... (but that’s never been a problem for Edward before!) After working some Photoshop genius into a solid layout, Edward created a truly stunning piece of editorial design work. Full of energy and crazy cool detail, this poster and 2-page spread “stole the show” as the coolest chunk of the magazine. The client was very pleased, and we are sure that thousands of kids will pick up the magazine and be drawn to this uplifting article. Hopefully, they will be inspired to stay in school—and maybe even become graphic designers!

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