Tuesday, July 30, 2013
Green Fleet Bicycle Tours
Watching people outside enjoying the weather through our blinds while we stayed in making cool artwork got us itching to get some exercise. That itch was scratched when we got a call from Green Fleet Bicycle Tours. Founded by Austin Bauman, who started Nashville's only bicycle courier company, the business now includes a bicycle shop and guided tour service.
The bike tours start at the bicycle bus, which is parked under the pedestrian bridge between 1st and 2nd Ave S. The bus, which houses the bikes for the tour, was painted by local artist Andee Rudloff and a team of young artists.
The first thing to do was get the Green Fleet experience. Joel and Aaron took a bike tour over the pedestrian bridge, and got a feel for the business. Austin, who rides for fundraisers and visits children's hospitals, favored the whimsical folk art style from the bus. We incorporated that same feel into our poster which has the whimsical and adventurous youthful spirit that invites people of all ages to take a bike and explore downtown Nashville.
Next came the postcard and sticker/patch design, which speak perfectly with their bicycle courier roots.
Lastly came the logo. Working in reverse of our normal process the logo drew elements from the poster and patch but focused on the bike shop, which deals in tune ups and selling bikes. Now they have everything to tie the bike shop and the tours together for the complete Green Fleet experience.
Check out their website for information on how to book your bike tour!