Wednesday, September 11, 2013

High Brow Brew

It's safe to say Nashville has enjoyed a growth spurt of awesomeness these days. Local businesses are booming and we still pinch ourselves at the privilege of helping so many of these talented local artisans launch their brand. More and more creatives are moving in and using their talents to add a unique flair to the city's diverse culture. Among these skilled folks are Steve Pearson and Dorene Williams; West coast transplants who have brought with them years of working in creative environments. Stylish, sophisticated, and not afraid to speak openly about what they like and don't like, this hip duo immediately won us over after they approached us with a unique opportunity to brand a new coffee shop in Franklin. 

The coffee lovers that we are, we got jittery (with excitement!) for the chance to be able to work on a coffee shop, but what Steve and Dorene had in mind was even more special. They wanted to open a coffee shop that celebrated the flavors and lifestyle of the South in a way that elevated it to a more refined, sophisticated level. They even used the term "fancy chickens"; we were smitten! While the name "High Brow Brew" is meant to be taken "tongue in cheek," it has also become their business philosophy of setting high standards for providing quality goods. The name takes on additional meaning in that it hints at the brow view of the Tennessee countryside from their family's farm in Leiper's Fork.  
After a few rounds of sketch comps, we settled on a logo that felt a little bit glam, a little bit country, and full of Southern charm. The sunrise over the hill represents the view from the family farm, while the stylized swashes in the letter forms allude to the swirls of steam from a hot cup o' joe. The logo was finished off with a fanciful design of chickens and pipes. They were added as a fun yet subtle brand theme (because what's more whimsical than smoking chickens, right!?) In addition, we used some of the same elements to create a monogram logo mark, and parts and pieces that could be used on everything from napkins, to cups, to cigars. Warm, welcoming, and friendly, Steve and Dorene used their talents to extend the same vibe to their space with rustic barn wood, mason-jar lights, and a grand chandelier that flanks the entrance. Yes sir, Nashville is pretty awesome, and thanks to people like Steve and Dorene, we reckon it will stay that way.

To enjoy some delectable southern treats, visit their site for location and hours. 

Designer: Ligia Teodosiu
Photography: Promedia Tours

No comments:

Post a Comment