When local BBQ legends Andy and Katie Garner asked us to help them create a brand for their famous BBQ sauces, we said YES without even having to think about it. That’s because we LOVE their smoked ribs, pulled pork, brisket, turkey & chicken. But the secret to Hog Heaven’s success has always been in their sauces. You can get them in a little plastic tub with your meal, but until now, the sauces have not been available in a bottle.
We started by batting around names for the brand and the individual sauces. They had a Barnyard Brawl theme stuck in their crazy sauced up heads. We loved the idea of food-fighting animals, and over the course of the design project, the brand became BBQ Fight Club with sauce names like Kickin’ Chicken and Punching Pig. ADG staff designer/illustrator Andy Gregg rolled up his sleeves and started inventing awesome fight club characters for the label art (which will eventually become trading cards and posters to help promote the sauces!) The process was a blast, and the end-product definitely lives up to its name.
The process started (visually-speaking) in a low-rent Luchadore district, wandered around in a stylish zip code, and ended up in a hot & steamy barnyard brawl fight club. Note the progression of the sketches and colors:
Hog Heaven sauces can be bought at Hog Heaven or at the Spirit of Nashville store.
A knockout from concept to completion. Hope to see some more characters in the future!
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